ONE is making some changes to its Monday line-up on January 9th, but it’s too early to know if the move is permanent or not.
The line-up of Psych, Burn Notice and Blue Bloods will now be replaced with:
7:30pm Whose Line Is It Anyway?
8:00pm Whose Line Is It Anyway?
8:30pm Melbourne International Comedy Festival Presents: The Comedy All Stars Cabaret
10:00pm Blue Bloods
11:00pm M*A*S*H (rpt)
Season Four of Psych wraps on ONE next Monday night (the Hopman Cup plays the following week) so it looks like no segue into Season Five.
Update: Burn Notice shifts to 8:30pm Wed Jan 11 with “No Good Deed.” The new Monday line-up continues on Jan 16. with more WLIIA, Comedy Festival specials and Blue Bloods.
I still feel ONE is sending mixed messages about what it is a brand. Having shifted from a Sports channel to a Sports + male-skewed entertainment I have difficulty understanding how some shows are male-oriented. It is further complicated by playing classic sitcoms that could be better suited alongside other classic sitcoms on ELEVEN.
ONE’s numbers haven’t been so remarkable as to presume its re-branding is yet complete. Will be interesting to see where this goes in the new year…