My Kitchen Rules sold to US producer

US production company Kinetic Content has bought the format rights to My Kitchen Rules.

The format was a spin-off from My Restaurant Rules, which aired for two seasons.

Following the success of Masterchef, Seven revisited the show by setting them in suburban kitchens. Although it has elements similar to the UK’s Come Dine with Me, it is still considered an original format.

Chris Coelen of Kinetic Content said, “Very rarely does a new format so quickly rocket to and sustain such massive success, and My Kitchen Rules has taken Australia by storm.

“It is a universal format that we believe will be embraced in the U.S.”

The show is yet to land a broadcaster.

Meanwhile also at MIPTV in France, Elisabeth Murdoch’s Shine sold MasterChef to Shanghai Media Group to produce the competition for its Dragon TV.

Shine’s Mark Fennessy said, “In launching this extraordinary series into the vibrant Chinese market it’s a case of the right time with the right partner.”

Source: Deadline, Variety


  1. Couldn’t believe how MKR morphed into a clone of MasterChef in the second half of the series.
    There was nothing original about MKR. It was a ripoff of several other shows.

  2. Great news for MKR, selling into the US market is a real feather in its cap! I imagine the US version will probably air on cable, on one of the food or lifestyle networks.

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