★★★★★ 0/5

ABC beat TEN every night last week ….seriously.

TEN continues to freefall, now beaten by ABC every night last week both in network and primary channel shares.

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For the third week in a row the ABC has beaten TEN.

But for what must surely be a first since the start of OzTAM ratings, ABC beat TEN every night of the week. Do they ever pop  champers in Ultimo?

No excuses, TEN lost to Aunty both as a network and as primary channel. It sank as low as 6.6 for its primary channel share on Sunday night, as it continues to freefall. Seriously.

The week was won by Seven, in what remains a two-horse race. SBS also enjoyed a lift this week thanks to Go Back to Where You Came From.

Network:
Seven: 31.0
Nine: 27.9
ABC: 18.9
TEN: 15.4
SBS: 6.8

Primary Channel:
Seven: 22.3
Nine: 21.5
ABC1: 13.7
TEN: 9.7
SBS ONE: 5.9

Multichannels:
7TWO: 4.6
7mate: 4.1
ABC2: 3.7
GO!: 3.7
ELEVEN: 3.0
Gem: 2.7
ONE: 2.6
SBS TWO: 1.0
ABC3: 0.8
ABC News 24: 0.8

Nine won key demos 16-39, 18-49 and 25-54.

Seven took every night of the week except Sunday and each city except Sydney, both of which fell to Nine.

ABC even managed second place on Saturday, pushing Nine to third.

The X Factor performed well for Seven with Tuesday its best performer on 1.57m. Other brands were Sunday Night (1.45m), Seven News (Sun: 1.35m, weeknights: 1.17m), Winners and Losers (1.18m), Today Tonight (1.06m).

Howzat topped the week with 2.07m for Nine then 60 Minutes (1.74m), Nine News (Sun: 1.39m, weeknights: 1.09m), Big Brother (Sun: 1.26m), Underbelly: Badness (1.03m) and ACA (992,000).

New Tricks (1.03m) was best for ABC1 followed by ABC News (weeknights: 1.00m, Sun: 930,000), Grand Designs Revisited (920,000), Four Corners (841,000), Australian Story (826,000) and Gruen Planet (809,000).

Another tough week for TEN but Puberty Blues (753,000) led the network then TEN News (699,000), Can of Worms (582,000), Modern Family (highest ep: 554,000) and NCIS (544,000).

Go Back to Where You Came From averaged 705,000 across its three nights -SBS resisted branding individual episodes. Also on SBS ONE were Who Do You Think You Are? on 475,000, Meet the Romans on 316,000, Coast on 305,000, Dateline on 303,000 and Wildest Africa on 296,000.

ABC2 also enjoyed good numbers this week thanks to the Paralympics, with its biggest audience on Day 1 at 215,000 while 347,000 watched the Opening Ceremony highlights on ABC1.

36 Responses

  3. long hard road back for ch10….yeah Project back to 7pm for me as well.

    Recovery cannot be guaranteed for ch10….this could be a watershed for fta when one of them just falls by the wayside

  4. I cannot believe TEN has not brought back Perfect Match. It was a monster hit all those years ago and boosted their News. Someone like Fifi Box should host it. They have nothing to lose.

  6. about the numbers ten deserves with current decisions. . .

    the project to 7pm please, im one of the 400000 people that stopped watching when it switched. . .

  8. Further proof that you simply can’t base a network on high rotation programming, too much ‘Reality TV’ and rerun after rerun (look at the movies, for goodness sake).

    It also doesn’t help that their broadcast EPG is *still* inaccurate from Sat-Mon every week, regardless of being told to fix it by the ACMA for the past 18 months. Like it or not Ten, we live in a PVR age.

    The demographic that enjoys Reality is a fleeting customer. When they catered more for drama, crime and sci-fi fans, at least they had a dedicated audience.

    Lastly, dumping a series, *any* series, after 2 to 3 shows, that just loses you more audience loyalty. I don’t care if we’re talking about shows that I personally love or hate, you have to give the audience time to warm to it. Worse than that, I’m sure most Ten viewers theses days are simply afraid to get attached to a new show, as there’s every chance the network will pull it in a week or two for no discernible reason.

  9. you can’t blame them.What Ten could do with now that Eleven has Neighbours is something along the likes of a Degrassi/Jersey Shore/OC type of offering and make it relate able to the generation who were only babies or not even born when the originals were around in the eighties through to the last decade.

    Good News Week/Cleveland Show Mondays and Something other than NCIS for the rest of the week Monday to Thursdays coupled with Old Done to Death Movies Friday Nights who can blame them for the terrible figures.

    better fix it before it’s all too late

  11. If I were Ten I would ditch the Project or whatever it’s called these days and bring back the 6pm Simpsons/Neighbours combo, try to bring back Rove, maybe try a local version of Iron Chief or something like that because they need a hyped up, well produced, reality show just like Big Brother or Australian Idol was. US shows in Australia are no longer in and the only programs that rate are the news and reality/singing shows. Ten’s programming is currently dominated by repeats of Modern Family so I’m not surprised they are sinking.

  12. It’s never good to see anyone fail.You would hope that the only way is up from here.The results are disastrous now,any further down,well I’m sure Ten don’t even want to think about that.

  13. Poor ch10… You know no one really cares when all the treadmill tv’s at my gym have all primary channels except ch10!

    And yep GBTWYCF is brilliant. Seeing the groups in Mogadishu and Kabul had me anxious for them. The people in those countries really have it tough. Politicians surely have no right to criticise our economy and freedoms as we can not complain!

  14. Not surprising really, when Ten decided on the sort of programming you see on Pay TV, especially the stuff like that is on MTV, it was bound to fail.

    Even in the US, those shows have a niche audience when compared to the ratings Network TV gets over there (ie; Keeping Up With The Kardashians gets 3 million compared to top shows of 9-14 million) .

    Let alone if you look at what those types of shows rate on Pay TV here (outside of Sport the top is usually The Simpsons in or around the 70,000 mark, with a Movie occasionally beating that), so to decide on that as a strategy has me puzzled as to why they thought it would work.

    Also should be noted that on Monday ABC1 got 15.7 to the combined TEN, One and Eleven on 15.6.

  15. Does television work like the AFL ? Whoever finishes at the bottom of the ladder (ratings) this year gets first pick of next season’s new players (programs).
    Maybe TEN is tanking. Lol

  16. Looks like Nine’s post-Olympics honeymoon is over.

    I must say though, I think they blew a golden advertising opportunity during the Olympics. Howzat was a promotional success, but was only ever going to deliver two nights’ worth of eyeballs. Anger Management and Dallas have both failed to fire, but even if they had, they were both on limited ten-episode runs.

    Granted, Big Brother has held its own, and House Husbands looks promising, but the Olympics could have been a golden opportunity to promote some new local content. Much like Seven flogged My Kitchen Rules, Please Marry My Boy, Pictures of You and Packed to the Rafters during the tennis last summer, Nine could have launched/re-launched some great local content off the back of the Olympics.

    Instead, we get the short-sighted programming that Nine is becoming notorious for.

  17. Go Back to Where You Came From was easily the best program on TV for the week just ended. Congratulations SBS. The show deserved much higher ratings though.

  18. Ten won’t put neighbors back on the main chanell, if they do, they will have to pay Fremantle Media a greater price in production costs. Ten needs the AFL back, that was a classic blunder!

  19. It should be noted that Tue’s ep of Go Back to Where You Came From on SBS out-rated Ten’s highest rating show for the week.

    @Bella – that’s a great idea. Frankly, I don’t know why network programmers continue to operate in a partial vacuum and remain forever reactive to their audience via ratings, instead of being pro-active and crowd-sourcing ideas.

    It would only be practical to do this via the internet so the demographics of those responding would prob not be representative of the population. However, I wonder whether the demo would skew as young and tech-savvy as people are wont to presume.

    We only have to look at the active participants on this site to see that they range from young to old, male and female, erudite and well-informed to has trouble stringing a coherent sentence together.

    Let’s be honest – it’s difficult to imagine that Ten would perform any worse than they are now if they were to adopt this strategy.

  23. well it can not be hard to beat channel 10, really look at the programming on it. Who’s idea was The Shire – that person if not already should resign in humiliation and be stood out the front and apologies to all of Australia.

    Next channel 10 has cut all the good stuff from its prime time slots. Can of worms is not a prime time product, it is a pre-primetime product (730pm) between the hours of 8pm and 11pm are when the hard hitting USA shows should be shown. Heck there are so many good shows they’ve missed Falling Skies, Suits (already end of season 2 in the USA) melissa and Joey again season two! how on earth did Mott las that long bringing such a network down to the level it is at now. It is almost as cheap to advertise on 10 as it would be in country local newspaper!

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