Judge Judy for breakfast?
The outspoken American judge might be the answer to TEN’s morning woes, if the numbers for Paul Henry’s replacement are anything to go by.
Ratings data indicate that since Breakfast left our screen a week ago, TEN’s numbers in the timeslot have gone backwards. Given it was averaging about 50,000 that’s not exactly encouraging.
With the US import shows now in place during the mornings, TEN’s audience is now hovering at around 15,000.
The point for TEN of course is that none of these programmes cost anywhere near the outlay of Breakfast.
Wednesday December 5
6:00am CBS This Morning: 9,000
7:00am Wurrawhy 5,000
7:30am Entertainment Tonight 16,000
8:00am The Insider 15,000
8:30am The Bold & The Beautiful rpt 18,000
9:00am Judge Judy 135,000 *
9:30am Everyday Gourmet with Justine Schofield 33,000
10:00am Good Chef, Bad Chef 26,000
10:30am A Taste of Travel 19,000
11:00am The Living Room rpt 31,000
By contrast here are Wednesday’s numbers on the opposition:
The Morning Show 160,000,
ABC News Breakfast 43,000 ABC1 / 36,000 ABC News 24
UPDATED: * Average of afternoon and morning broadcasts, no separate figures available.