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Nine pulls Arrow premiere

Nine's plans for Arrow miss the target.

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2013-04-10_2344Before it has even started Nine has fiddled with its scheduling for new super-hero series Arrow.

Nine had originally slated the series for 8:30pm next Tuesday night, even sending out Press Releases and making preview episodes available to media.

But yesterday it backflipped, and rescheduled a new episode of The Following (at 8:40pm), now due to play on Tuesday and Wednesday next week.

That’s likely to put a lot of print schedules out of kilter now and isn’t a particularly encouraging sign for a series that many readers have already tipped will end up on GO!

Meanwhile its TBA slots on Wednesday and Thursday will not be home to Celebrity Apprentice. Nine has three Big Bang episodes from 7pm Wednesday and a new Top Gear at 7pm Thursday.

Arrow has been renewed for a second season in the US.

42 Responses

  1. Why am I not surprised by Nine’s latest antics? This was always likely too happen with this show, but what can we expect instead?
    More repeats of BBT, 2 Broke Girls, and Two & A Half Men.

    So shall we take bids on when and where Arrow will get broadcast? Gem? Go? Or on Nine during the Summer months?

  2. @gusty, Nine’s programmers seem to have a funny idea of what “soon” means so I won’t be holding my breath (I would be dead of asphyxiation by now!)

  3. this is the reason why Australia is the biggest downloading country in the world because networks are keep stuffing up like this now arrow is a good show and it would be a ratings hit for nine a great lead up to the following

  5. why would Nine even bother buying the show when they know it won’t get the ratings they want. It doesn’t fit the demographic, it would be better suited on GO but they need to air more teen/young adult aimed dramas, even if they are played late at night. I remember seeing an advanced guide and they had an encore set for Saturday night at 10:30, surely an encore deserves a 8:30 slot.

  6. @Darwinite – haha, you’re on fire, so to speak.

    I don’t think I’m going to last much longer on The Following. It’s already started to get a little silly. Give it a week or two and maybe Nine will try Arrow in its place.

  7. This is exactly the reason why I am very reluctant to give new overseas shows a go especially on channel nine. They are already fiddling with the show and it hasn’t even started yet. Not acceptable.

  8. Seriously Nine this is why people are turning to other sources, months of waiting, endless ‘coming soon’ promos only to have to pulled a week before it is meant to air!

    David didn’t Nine original promise to fast track Arrow at the end of last year?

    I expect this to show up on GO! or GEM in the coming weeks.

  9. I think Arrrow has enormous potential to retain a lot of the massive younger audience that watches The Voice. It targets the 18-34 market and women in the US so I assume it could do very well here out of the Voice. The Following hasn’t hit the mark and it seems silly to waste an extra Voice lead in on another episode of it.

  11. Arrow is a genre show and not really suited to mainstream FTA, especially when the way to make money is to get a hit Reality TV show, stretching it out for hours putting something that appeals to the same audience after it.

    But Channel 9 don’t have much content so they bought what they could including Parade’s End, Arrow and The Following.

    Nine couldn’t put Arrow on in primetime on Go! because it would take younger viewers away from The Voice and TBBT and anyway on Go! it won’t generate enough revenue to justify the expense of the exclusive rights.

    So we have this impasse which has been going on since September.

    It was good for fans that Channel 9 offloaded Smallville to Ten. Ten showed about 7 of its 10 seasons is a regular early even timeslot and the rest eventually ended up on Eleven. Nine would have dumped it after a few episodes never to be seen again.

  12. Hi David, going off topic a bit, but do you know what on earth has happened to Dallas, has ch9 thrown it in the bin and have ch10 indicated when Vegas is resuming. Cheers.

  13. So, after endless months of patiently waiting for Nine to start screening Arrow and suffering through countless “coming soon” promotions, I should just watch Arrow through other means?

    What a joke!

  15. Arrow is much better than the following. After a few episodes of the following the surprises are no longer a surprise anymore. Arrow has kept my interest from start to finish. There have been 19 episodes of arrow in the US, Go channel 9 !

  17. This is painful. I was so looking forward to Arrow, and excited by the Tuesday start date, that when I realised 9 was doing this it was like the rug pulled out from under me. It dosn’t make a lot of sence, The Following isn’t rating and Arrow would be a better match for The Voice. Nine really do convey an insecurity with starting new shows. I can only hope that they change their minds again before next Tuesday and I will still get my early birthday present.

  20. ch9 are wobbling, when they need to be confident. The Voice is a pleasant aspirational very family orientated show, to put on The Following afterwards is a huge mistake as that show is a muderous violent genre about a sick twisted serial killer with a cult like status. I can see why many people turn off in droves, including my kids.

    That said I like both shows and it works for me just fine

  21. Why am I not surprised?! Oh right, it’s because this is Nine. Did we really think they’d treat this show with any decency? Cue the Smallville comparisons in three, two, one…

  25. Wow. Hahaha! Channel 9 have hit a new low. Why don’t they just bite the bullet and stick it on GO from the start. We all now that’s where Arrow will end up sooner or later.

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