Seven takes latest summer ratings week -just.

2014-01-06_0010It was a week of events and tight summer ratings race between Seven and Nine -just 0.3% split the two.

Despite Nine’s success with the Ashes, it was arguably Seven’s multichannels that pushed them over the line -as high as 6.9% on Saturday with the Brisbane International tennis.

Not broadcasting New Year’s Eve also cost Nine the week, and pushed the ABC back in front of TEN after the Big Bash lifted the latter in the preceding week. Nevertheless, TEN is doing much better with it than without.

Session 2 of the Ashes Fourth Test was the week’s top show at 1.55m viewers.

Network:
Seven: 26.9
Nine: 26.6
ABC: 20.4
TEN: 19.6
SBS: 6.4

Primary channel:
Seven: 19.3
Nine: 18.4
ABC1: 15.1
TEN: 14.3
SBS ONE: 5.2

Multichannels:
7TWO: 5.0
GO!: 4.7
GEM: 3.5
ABC2: 3.0
ONE: 2.8
7mate: 2.6
ELEVEN: 2.5
ABC News 24: 1.4
SBS 2: 1.1
ABC3: 0.9
NITV: 0.2

Nine won the demos 16-39, 18-49 and 25-54.

Nine took victory on Sunday, Wednesday, Thursday and Friday. Seven won Monday, Tuesday and Saturday. The ABC bettered TEN on Monday, Tuesday and Saturday. ABC also trumped Nine on New Year’s Eve, when ABC1 topped the night.

Seven took honours in Brisbane, Adelaide and Perth, leaving Sydney and Melbourne to Nine.

5 Comments:

  1. Aussie_Austridge

    I’m glad that the summer ratings are being issued this year rather than the farce we saw a few years back where summer ratings were either suppressed, or else being reported by radio stations as “unofficial ratings”. Like many people, I find the reporting of the ratings in numbers of viewers to be confusing and unwieldy and I much preferred how Neilsen and McNair Anderson reported them in years gone by as percentages and sets in use.

  2. Nine and Seven only care about the amount of money the cricket and tennis rake in, and using them to promote their new lineups for the 2014 ratings season.

    The Tennis hasn’t been that hot so far. The Hopman Cup was a dud and Gem outrated 73.
    72 only just beat the repeats on Go!. Seven gets most of its money from the night matches for Australian players and the finals at The Open.

    The regular slots are sold as at a discount to the basic rates negotiated between networks and media buyers based on the ratings season.
    Nine care enough replace repeats of The Mentalist rating 400k with repeats of movies rating 500k to provide what they promised, but no longer have the money to buy content for non-ratings.

Leave a Reply

You must be logged in to post a comment.