★★★★★ 0/5

Mrs. Doubtfire upstages Bringing Sexy Back premiere

Ratings: Sentimental viewers prefer a bloke in drag over a bloke given a hot makeover.

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2014-08-13_1000Quick thinking by TEN saw a gaudy Mrs. Doubtfire movie push Seven’s premiere of Bringing Sexy Back into third place in its timeslot last night.

The Robin Williams movie scored 891,000 for TEN ahead of 654,000 for the Sam Armytage-hosted show. The Block was first in the timeslot at 1.09m viewers for Nine.

Nine network won with 29.7% then Seven 25.8%, TEN 23.9%%, ABC 15.0% and SBS 5.6%.

Nine News topped the night at 1.19m / 1.05m for Nine then The Block 1.09m, A Current Affair (951,000), Hot Seat (615,000), To Catch a Smuggler (532,000) and Big Bang (353,000 / 349,000).

Seven News (1.1m / 1.05m) was best for Seven then Home and Away (903,000), Winners and Losers (725,000), Bringing Sexy Back (654,000), Million Dollar Minute (567,000). Chicago Fire was 343,000 / 254,000.

Mrs Doubtfire (891,000) topped TEN’s night and could yet prove to be its biggest drawcard all week. It was trending on Twitter and scored well in demos, lifting TEN’s share well above last Tuesday’s disappointing returns. The Project was 772,000 / 605,000. TEN Eyewitness News was 655,000 and a later edition of Under the Dome was 353,000.

ABC News (781,000) ranked first for ABC then 7:30 (609,000), Foreign Correspondent (518,000), Code of Silence (452,000), QI (423,000) and At the Movies (317,000).

On SBS ONE Who Do You Think You Are? was 337,000 then Insight (258,000), Dateline (194,000) and SBS World News (144,000).

Midsomer Murders (346,000) was best on multichannels. Elsewhere, ABC2’s Please Like Me had 103,000 and Back Seat Drivers was 57,000.

The Morning Show: 189,000
Mornings: 154,000
Studio 10: 58,000

OzTAM Overnights: Tuesday 12 August 2014

40 Responses

  1. I watched Midsomer Murders on GEM….
    And movie or no movie….from the 1st promo I saw way back…one night on 7TWO,,,,for Bringing Sexy Back…I never expected it to do at all well.

  2. Im assuming Channel 10 will now cash in on Lauren Bacalls death by airing How to Marry A Millionaire tonight?? Seems there attitude is oh who cares who died lets cash in on their death all in the name of ratings….. #Shame

  4. That’s what happens Channel 7 when you steal the ideal time slot for Amazing Race and put this stuff on. Sexy Back is a 9.30pm Thursday show, but due to stupidity of having ‘AFL states’ the Thursday schedule is bashed around and not consistent across the country so they don’t want to put anything new and local on Thursdays. Football should remain on Fridays and Weekends only.
    I don’t watch Please Like Me, but I like that it is on ABC2. At least ABC are using their multi channel to show further new local content unlike the others.

  5. Just the promos for Bringing Sexy Back were enough for me to give it a very wide berth, it looks like a lot of viewers also thought the same…..phew…it should now get dumped

  7. I rather Natarsha Belling doing Studio Ten (her laughing fit the other morning was mint), Sarah Harris is a tad annoying because I feel like she is bland and has no personality.

    Also get rid of Joe Hildebrand (because he can be a bit of a turkey at times) and maybe replace him with Matt White? I reckon that’d go down well.

  8. Agree with @mafyou about Please Like Me.
    Revisiting it is sort of like sllpping on your favourite pair of well worn, comfy slippers.
    But great to see it back again.

    Probably not suitable for ABC1 because of the liberal use of the “F” word in the first couple of minutes.

  12. @MuchoTB – Weak ratings? Nine won the night with good ratings for the hour of news , A Current Affair, The Block (which went for about 2 hours) and Hot Seat. Incidently, you made a typo, it’s Nine.
    Bringing Sexy Back will go down as one of the biggest flops of 2014. What were 7 thinking!

  13. A little disappointed with the first ep of PLM, it felt like it went by too quick and not too much happened, but it also felt comfortable like I was back with friends and their crazy family.

  15. I forgot about Please Like Me but will catch up. I think we can’t have it both ways with multichannels. We want first run programs on multichannels and then complain that when they are they don’t get fair ratings/exposure. I for one like that the ABC is at least training people to switch to a multichannel to see new content.

  16. That must be the biggest ratings for the 6:30 half-hour of The Project in a long time?
    Good to see it’s building slowly, hopefully it can increase again when Rove starts next week.

  19. Just wondering how Good Game’s Australia’s Favourite Game special.Did it provide a lead in for Please Like Me?

    I notice Kinne made the top 5 in all the multi-channel demographics. That’s a pretty fair effort. He has 200 twitter followers. Josh Thomas has 276k and rates 100k so social media numbers don’t necessarily translate to ratings.

  20. Dissapointing result for Please Like Me. Fantastic show only back because of US-cofunding. Screening on ABC 2 failed for season 1, shame nobody at ABC believes in show and rescued it from the multi-channel wastelands.

  25. How did Nein win the night with such weak ratings. Must have had some better numbers for the multichannels.

    I hope Bringing Sexy Back drops to the 500k zone next week before being bumped to 10:30 or later

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