Sam’s plan to make TEN uber cool…
Video: Designs so sleek that TEN should hire the man behind it and give him a gig.
These mock designs for TEN are not official, but they are so good they should be.
They are the work of Aussie Sam Mularczyk who has been studying in Sweden and decided to use TEN as his subject for a university project, playing with shapes, colours, and typography -all inspired by online platforms.
Since posting them on the Media Spy bulletin board he’s been showered with praise with many saying they are so good he should be hired by TEN. And it’s not hard to see why.
While they do include some former branding (TEN ditched ‘Seriously’ some time ago), they are sleek and uber cool.
Mularczyk tells TV Tonight, “I chose to rebrand TEN as it was my favourite channel growing up, and historically their branding has been a huge inspiration to me. Their bright colours and quirky personality – plus the strides they’ve made with tenplay – lend themselves well to a digital-friendly refresh.
“I feel like most TV channels (excluding the ABC/SBS) lag behind international markets with embracing digital technologies. It was more of a question: seeing what other channels have done internationally, what would Australian TV look like with a digital-aware design language?”
That’s probably a question for TEN’s own-brand-man-turned-network-exec Russel Howcroft.
A better question would also be, when are you calling Sam to offer him a gig?