Seven CEO Tim Worner has taken aim at Nine for shadowing its content with Seven’s, and spoiling the main game for the audience.
“The networks are guilty of providing too much of the same thing and that hasn’t helped the situation,” he told The Australian.
It follows Nine casting Reno Rumble with former House Rules contestants, aggressively programmed against Seven’s own product.
“I feel like Nine are virtually match-racing us in terms of their scheduling with a show that actually features stars of a previous series of our show,” he said. “That has had its effects and I don’t think it has been particularly useful for Nine, but that’s a judgment for them.
“We will still be exhibiting the same amount of tenacity that we always have to stay number one,” he said. “We will be rolling our shows in and taking on all comers.”
As early as February this year Nine’s David Gyngell told media, “There’s a little bit of ground hog day going on when you look across the schedules at 7:30pm.
“Television at the moment, there’s nothing really popping that hasn’t popped before.”