The Today show has had another big win over Sunrise, this week.
On Thursday it finished with 356,000 while Sunrise averaged 285,000 -a lead of 71,000.
That was its biggest lead in nearly 3 years as the balance between the two commercial breakfast shows swings.
But it’s not all so cut and dry: on Wednesday Sunrise won by a mere 3,000 viewers.
Seven is drawing on all the coding strategies it can to help its numbers, but this will be a battle won on content and presentation.
Now, if only Nine can replicate that success into primetime…..