Nine begins Upfronts talks with advertisers
Nine has brought forward its Upfronts conversations with media buyers follows disappointing ratings.
- Published by David Knox
- on
Nine has already begun talks with advertisers for its 2017 programming.
The move to bring forward its Upfronts conversations with media buyers follows disappointing ratings.
Chief sales officer, Michael Stephenson told The Australian, “We are so confident in our upcoming content and prime time schedule that we wanted to explain each show in detail, we wanted to explain in detail how brands can leverage our hit shows to tell their stories, how they can integrate themselves into our content and leverage our brands for their benefit.”
A show reel featured This Time Next Year, Married at First Sight, Australian Ninja Warrior, The Voice, The Block plus footage of Doctor Doctor, House of Bond and House Husbands.
Recently released ad revenue figures for the first six months of the year showed Nine has 35.6% of revenue, well down on 38.6% a year ago.
4 Responses
David – I think you may have mis-read the Nine press release, are your sure it wasn’t the “Sales execs forced into desperate race to secure and lock in early advertising rates with media buyers before everyone realises what a disaster next years ratings are going to be”….?
No press release.
Since when have Nine, or any Aussie network for that matter, been upfront with anyone about their programming. Amazed any advertiser would be interested to be honest when programming isn’t scheduled till last minute and then regularly bumped.
Totally agree with that. Just look at Love Child, last five episodes burned off in eight days.