On Tuesday SBS 2 will discontinue when SBS VICELAND begins at 4pm, ending a 7 year run for the multichannel.
The channel launched ambitiously on June 1st 2009 without any extra government funding.
At the time general manager Shaun Brown said, “We are launching SBS2 ahead of Government funding assurance because we believe without new services like this the public will remain indifferent to digital take up. But only Government support will ensure we can continue with this new service.”
In recent years SBS has seen funding cuts and plans to address revenue with more primetime ads were blocked. It has had to be resourceful, adding SBS Food Networks and now SBS VICELAND -both dominated by US and Canadian programming.
SBS 2 opened in 2009 with Adam Elliot’s Oscar winning short Harvie Krumpett plus drama series 112 Emergency (Germany), Humanimal (France), Shadya (Israel), As It Happened (France), Lost Worlds (Germany) and later The Ashes and Tour de France.
In 2010 it revamped its schedule with themed nights: Entertainment, Science, History, Politics, Arts, Culture and Personal Interest before a further channel refresh aimed at younger viewers in 2013.
Over the years first run Australian titles have included: Danger 5, Mardi Gras, Tropfest TV, Unplanned America, Stand Up @ Bella Union, The Eurovision Quiz Contest, Wizards of Oz, Top Knot Detective and Hipsters.
International shows have included The Protectors, UnReal, Adam Looking for Eve, The Walking Dead, The Returned, Drunk History, Orphan Black, Cordon, Lost Girl, Real Humans, The Mindy Project, Suspect Moustache, Glue, In The Flesh, Bullet in the Face, Don’t Tell My Mother, Russell Howard’s Good News, Billy on the Street, Threesome, 12 Monkeys and Community.
SBS VICELAND will retain The Feed, SBS PopAsia, South Park, Brooklyn Nine Nine, A League, If You Are the One, Full Frontal with Samantha Bee plus foreign language news bulletins.