Seven has quietly launched its new-look 7plus, which replaces the almost identically-named, Plus7.
Plus7 was a joint venture between Yahoo7 and Seven, but the network goes it alone with the new online platform.
Seven has touted 7plus will encompass Live and on demand, extended content library from international studios, original commissions and features that allow “binge-stacking” (offline) of favourite programmes.
It will also be available in HD and offer select pre-broadcast episodes for subscribers. Chromecast and Airplay are due to be added “shortly.”
2017 online hit Yummy Mummies, has been recommissioned as a 7Plus exclusive.
Plus7 will close on December 12 on iOS, Android, web, Apple TV and Freeview Plus and March 31 on Telstra TV, Fetch, Samsung, Sony, PlayStation 3 and 4, Xbox One and T-Box.
Meanwhile Seven has also launched e-commerce platform 7travel.