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All about the burnt toast….Today promo echoes BBC Breakfast
Nine promos have history of cloning international TV shows and in 2018 not much has changed.
- Published by David Knox
- on
https://youtu.be/NAr5gxjl6IU
A recent promo for Today appears to borrow heavily from one used by BBC’s Breakfast.
It shows Karl Stefanovic & Georgie Gardner chatting informally to home viewers, just as Dan Walker and Louise Minchin do in the UK.
A Nine spokesman told news.com.au that the ad was no longer running.
“The promo ran for a short period over the summer period and hasn’t been on air for more than two weeks,” he said.
They did not comment on the similarities between the two.
In the past Nine promos have been known to heavily borrow from NFL, Battlestar Galactica, Bear Grylls.
Shall we presume that imitation is the sincerest form of Nine flattery and leave it at that….?
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7 Responses
Haha spot the difference. Good luck!
Oh Nine, ‘Still The One’ for copying – for decades past.
I saw it…once…
I saw it for the first (and only) time a couple of days ago on 9Life – definitely more recently than ‘more than two weeks’.
9 must miss the days before the internet when nobody realised this sort of thing happened.
No more innovation. Just imitation?
If you’re going to copy a promo, do it properly! Nine’s version was amateur compared to the BBC’s…
Supposedly it’ll be a new era with Georgie and Karl, I’m skeptical of that to be honest. I don’t see much changing, but I’m happy to be proven wrong!