Southern Cross takes on sales for Nine NBN

Southern Cross Austereo will represent local sales for Nine in the Northern New South Wales licence area, which will see a small number of job losses.

SCA already represents Nine in Southern NSW, Victoria and Queensland, plus Seven and TEN in various other places. It also currently represents Nine for national sales in Northern NSW.

The change will mean some job losses as traffic moves to Canberra, but new premises are expected for except for Coffs Harbour and Port Macquarie.

The arrangement commences on 1 July 2018 (with a transition period from 1st May) with Nine and SCA working with impacted employees.

Kylie Blucher Managing Director of QTQ and NBN said, “This is a natural step in the close relationship we have with our regional partner SCA and there are obvious synergies in having them represent us across the Northern NSW licence area.

“For local advertisers they will continue to be serviced by a strong local team who knows the area and their needs.”

Brian Gallagher, Chief Sales Officer for SCA said, “With this extension into Northern NSW, SCA will be bringing its expertise to sell the Nine TV product to local and national clients across the vast majority of regional Australia.”

NBN studios in Newcastle are also being sold following rezoning of the land as medium density housing.

Photo: Newcastle Herald

3 Comments:

  1. Makes sense, as SCA can leverage cross platform buys tied in with their existing radio interests in Northern NSW like they did when they owned NRN.

  2. The Last Post

    Hi David – it’d be great if you could update your previously published map of Australia with all the network ownership and coverage details.
    Thanks if you will.

Leave a Reply

You must be logged in to post a comment.