After media articles today were swirling around breakfast TV ratings, Peter FitzSimons -husband of Lisa Wilkinson- took to social media to comment on the Today show before quickly deleting the post.
News Corp earlier reported “Today show suffers worst ratings in four years.”
“Something will have to break. It cannot go on, in the current form past Chrissie, surely,” FitzSimons said of Nine’s ratings.
“I have followed the numbers closely. Today would not have been this low for at least ten years.”
He soon deleted the post explaining it was meant to be a private message. Ouch.
Oh . . . bugger.
My answer to Ubergate.
A friend, DMed story in Tele on low Today Show figures. I responded. Not nasty, just light speculation. Mistakenly put it up on live twitter for a minute, before, DELETE! DELETE! Too late. If you need me, I will be in my trailer, sobbing!
— Peter FitzSimons (@Peter_Fitz) August 8, 2018
As with primetime, both commercial breakfast shows are down compared to 2017*.
Sunrise was averaging 296,000 at this point last year and this year is at 263,000, a drop of 11.1%.
Today‘s drop is larger at 14.6%, from 285,000 in 2017 to 244,000 in 2018.
Last week Sunrise averaged 269,000 viewers to Today‘s 240,000.
Sunrise has also won 21 weeks of the the 40 year ratings survey, a measure that was enough for Nine News to claim the year in Sydney. But it ain’t a metric Seven recognises….
ABC’s News Breakfast meanwhile is averaging 148,000 viewers so far this year, however that is derived from a simulcast on both ABC and ABC News.
Both commercial shows have had their share of headlines this year, from Uber calls to community protests.
Meanwhile each is currently focussed on doing their bit for farmers battling the drought in at least 2 states.
Just to keep things in perspective.
*Based on weeks 7-32 2017 & 2018 excluding Easter, 5 city metro.