Game on for Kayo Sports

Foxtel-owned sports streaming service Kayo Sports has now launched officially for diehard sports fans at $25 a month.

The stand-alone service, a bold move under CEO Patrick Delany to win over new subscribers, features the country’s biggest sports codes including AFL, NRL, Cricket, A-League, NBL, NBA, NFL and Formula One.

With content from FOX Sports, ESPN and beIN SPORTS, it also carries international basketball, gridiron, football, golf and tennis.

The service, which also offers 3 screens at $35 a month, is available via iOS and Android devices, laptop, PC and on TV with Telstra TV, Apple TV and Chromecast Ultra.

Julian Ogrin, Kayo Sports CEO, said: “Kayo will provide a new way for Australians to experience sport, with the biggest Aussie sports and the best from overseas, plus game-changing features.

“Kayo is for people who just want sport, streamed on their terms. They want to watch what they want, when they want, how they want.

“So we threw out the rulebook and built a service that gives fans exactly that: only sports streamed, a simple sign-up process, and a personalised experience.

“We launched Kayo earlier this month in Beta form to test the service with real customers, in real conditions. We have a customer-centric mentality, and this has allowed us to listen to their feedback and use these insights to continually enhance the product.

“Kayo has been made for Aussie sports fans, and we can’t wait for them to jump in and try it for themselves.”

A soft launch of the service earlier this month attracted high praise on social media for its offering and multi-features. While there is a risk it may cannibalise Foxtel’s in-home subscriptions, the company is betting it will attract many more who would never have considered a traditional subscription.

Kayo also offers  a 14-day free trial and no lock-in contracts.

With over 30,000 hours of content each year across live sport, documentaries, entertainment shows and more, Kayo is what sports fans have been waiting for.

Innovative features will deliver an unrivalled experience to fans who want more from their favourite sport. Users can uniquely personalise Kayo by selecting the codes and teams they want to follow, with notifications reminding them when the big game is about to start.

For people who just want the game highlights, “Key Moments” captures the best bits across selected matches, so users can get straight to the action they want to watch.

There will be no more tough decisions when choosing what sport to watch, with the ability on selected devices to stream up to four different games or events on one screen with “SplitView”.

With Kayo’s “No Spoilers” function, fans who have missed a match can have pre-game peace of mind by switching off the scores and jumping in to watch the action as if it were live.

Kayo will also ensure fans don’t miss any of the action by enabling them to watch from the start, regardless of when they join the play. And with Match Centre, they can view stats along with pre and post-match videos.

All this non-stop sport can be streamed on iOS and Android devices, laptop, PC and on TV with Telstra TV, Apple TV and Chromecast Ultra.

Sports fans can sign up for $25 per month to access two concurrent streams, allowing them to watch games or events at the same time on two different devices. For $35 per month, users can access three concurrent streams, allowing them to watch games or events at the same time on three different devices.

As the exclusive telco partner, Telstra will bring Kayo into more Australian homes and into the hands of more sports-loving Aussies. Telstra customers can add the service to their home or broadband package, and from tomorrow Telstra customers will be able to watch Kayo at home using a dedicated app on Telstra TV, or on the go via their mobile.

Kayo has also partnered with Cricket Australia to be cricket fans’ one-stop shop for all their action, including every international match of the Australian summer, every match of the KFC BBL, Rebel WBBL coverage, plus plenty more.

From today, a comprehensive national marketing campaign will feature over 2,500 creative executions, live reads across 22 metro and regional radio stations, online homepage takeovers and digital marketing. The campaign will be led by Kayo’s new generation of sports stars, who include NBA hero Ben Simmons, tennis ace Ash Barty, surfing sensation Stephanie Gilmore, cricket all-rounder Glenn Maxwell, AFL gun Tom Mitchell, and NRL rising star Latrell Mitchell.