Upfronts 2019: 10: variety, new dramas, multichannel rebrand.
Rove, Julia Morris, Chris Brown, Grant Denyer & Amanda Keller spearhead a variety refresh for 10.
- New 10 branding
- Multichannels rebadged as 10 Boss & 10 Peach
- 4 Pilot Week shows get greenlight
- 3 new local dramas
- 10 All Access subscription service
- The Gilded Age, Murphy Brown, The Conners
TEN has rebranded as 10 dispensing with all T-E-N lettering at its 2019 Upfronts last night, including the rebranding of multichannels as 10 Boss and 10 Peach. CBS Subscription service 10 All Access will launch in December with 3 original titles plus library episodes.
Four shows from Pilot Week get the green light: Trial by Kyle, Kinne Tonight, Taboo and Bring Back Saturday Night. Pilot Week will return in 2019.
A newly announced drama series The Secrets She Keeps is a dark tale of two women from very different walks of life who have one thing in common –explosive secrets that could destroy their lives. It joins previously confirmed new dramas, Five Bedrooms, the story of five very different people who meet on the singles’ table at a wedding and decide to buy a house together; My Life Is Murder with Lucy Lawless as Alexa Crowe, a brilliant, insightful, and completely-without-filter investigator; plus new comedy series Mr Black, written by Adam Zwar and starring Stephen Curry and Nadine Garner.
New international titles include the Murphy Brown revival, The Conners (Roseanne spin-off) and The Gilded Age from UK writer Julian Fellowes (Downton Abbey).
Australian Survivor returns to a Champions vs Contenders format, Poh Ling Yeow, Billie McKay and Matt Sinclair become MasterChef mentors with Nigella Lawson returning, and a shorter season of I’m A Celebrity Get Me Out Of Here! comes with a Live streaming Saturday night edition on 10 All Access.
Absent: Shark Tank, Sisters, Cram, Family Feud, Offspring, Street Smart, Russell Coight’s All Aussie Adventures, The Wrong Girl
To be determined: Playing For Keeps, Game Of Games, Blind Date, How To Stay Married, The Secret Life of 4 Year Olds
10 Boss targets women and men over 40 with programming driven by bold, confident characters, while 10 Peach targeting 16-to-39-year-olds looking for feel-good, escapist entertainment.
10 All Access full content library, launch date and pricing will be announced soon.
Network 10 Chief Executive Paul Anderson said: “We are the adventurous alternative, the network that has always taken risks and tried new things – always with a sense of fun and with content that really engages with our under-50s audience.”
Chief Content Officer, Beverley McGarvey, said: “We are ready to deliver a slate of new and returning hit shows that build on the success we’ve had this year and get to consumers wherever they are, whenever they want to watch.
“Next year we will strengthen our position as leaders in escapist entertainment and we’ll have differentiated flagship content targeting people under 50s, 50 weeks a year, starting right now across all our platforms.”
Bring Back Saturday Night,
Celebrity Name Game,
Chris & Julia’s Sunday Night Takeaway,
Dancing With The Stars,
My Life Is Murder,
The Secrets She Keeps,
Trial By Kyle,
The Gilded Age,
10 News First,
Bachelor In Paradise,
Have You Been Paying Attention?,
Hughesy, We Have A Problem,
I’m A Celebrity Get Me Out Of Here!,
Show Me The Movie!,
The Bachelor Australia,
The Bachelorette Australia,
The Living Room,
Todd Sampson’s BodyHack
The Graham Norton Show
Melbourne Cup Carnival,
MotoGP World Championship,
Formula 1 2019 Australian Grand Prix
Law & Order: SVU,
NCIS: Los Angeles,
Walker Texas Ranger,
This is Us,
Posh Shop Frock,
Sex And The City,
Will & Grace,
Two And A Half Men,
10 All Access:
Tell Me A Story,
The Good Wife
The Good Fight (S1)
Past seasons: NCIS, Frasier, Cheers, Survivor, Neighbours, The Bachelor Australia, The Bachelorette Australia, The Living Room and I’m A Celebrity Get Me Out Of Here!
Then / Now
Network TEN / Network 10
TEN / 10
TEN HD / 10 HD
ELEVEN / 10 Peach
ONE / 10 Boss
tenplay / 10 Play
ten daily / 10 Daily
TEN Eyewitness News First At Five / 10 News First
TEN Sport / 10 Sport