Today we look at ABC’s four brands split over three multichannels.
Since last year’s survey ABC Comedy has shifted from 18-49 to 25-49 target, while ABC News which was All People is now 16+.
ABC has the #1 preschool channel in Australia while ABC News hints at a new project launching early October.
ABC KIDS / Comedy
BRAND IDENTITY: The trusted home of the best local and international preschool content. / Content to make you smile.
TARGET DEMOGRAPHIC: Primary: 2-6 year olds. Secondary: Families with preschoolers / P25 – 49
FORMAT / TECH PLAYOUT: (Did not answer) / Broadcast and iview
RATINGS SHARE / DEMO PERFORMANCE: 5 City Metro Weekly reach of 2 million viewers, daytime share of 7.1% / Average share total people 2019 YTD: 1.7%
KEY FIRST RUN TITLES: Bluey, Play School, Play School Acknowledgement of Country (Special), Play School Art Time (Special), Play School Nursery Rhyme News Time (Special), Play School Beginnings and Endings (Special), Play School Get Ready for Bed (Special), Giggle and Hoot, Peppa Pig, Zog, Sesame Street, Emma, Moon & Me, Andy’s Secret Hideout, Curious George, Lah-Lah’s Stripy Sock Club, School of Roars, Kiri & Lou, Little Princess, Bob The Builder, Pingu in the City, Kiddets, Olobob Top, Floogals, Molly & Mack and Waffle the Wonder Dog. / (In no particular order) Mock the Week, Adam Hills: The Last Leg, State of the Union, Plebs, Year of the Rabbit,Dead Pixels, Ghosts, Bounty Hunters, Women on the Verge, The Young Offenders, Catastrophe, This Time With Alan Partridge, Penn and Teller: Fool Us, Live At The Apollo
FIRST-RUN AUSTRALIAN CONTENT: Bluey, Play School, Play School: Acknowledgement of Country (Special), Play School Art Time (Special), Play School Nursery Rhyme News Time (Special), Play School: Beginnings and Endings (Special), Play School Get Ready for Bed (Special), Giggle and Hoot, Emma, Lah-Lah’s Stripy Sock Club. / The Helpmann Awards 2019, Gruen XL.
RECENT SUCCESS STORIES: #1 preschool channel (share and reach) in Australia. Since its launch in October 2018, Series 1 of Logie Award winning series, Bluey has achieved 100 million program plays on iview in July, 2019. This year, Play School premiered two very special episodes; in Acknowledgement of Country, Luke, Miranda and Hunter to give an Acknowledgement of Country and celebrate Australia’s First People. The special also introduced Kiya, Playschool’s first female Indigenous toy. Play School Beginnings and Endings has achieved a broadcast average of 297,000 amongst total people and in Beginnings and Endings Play School celebrates new life and reflects on loved ones who’ve died. With stories and play we explore what can be challenging times for children. We met a newborn baby and Alex shared how he remembers his grandmother. / The ABC COMEDY Binges on iview have been incredibly successful. The summer binge drew 1.493m plays, and the April binge, including Australian premiere titles Women on the Verge and This Time with Alan Partridge, achieved 1.045m plays. Emmy-award winning State of the Union, starring Chris O’Dowd and Rosamund Pike has achieved a complete audience of 188k YTD.
UPCOMING KEY TITLES: Play School Story Time and new half hour Play School Specials, Thomas and Friends: Big World, Big Adventures. Increasing content offerings specially curated for early childhood educators and preschools. / Adam Hills: The Last Leg S18, Mock the Week S18 eps 6 – 12, Brassic, In The Long Run S2 (Plus lots more currently under wraps! Stay tuned!)
UPCOMING CHANGES TO PLAYOUT / NEW CHANNELS: N/A / N/A
BRAND IDENTITY: An integrated broadcast and digital destination dedicated to Australian school children, offering distinct, diverse and inspiring content for them and their families. With a keen focus on Australian stories and points of view, as well as the best from around the world. ABC ME is also the home of ABC TV Education, providing longform educational content for teachers and students.
TARGET DEMOGRAPHIC: 7-12yr old and their families
FORMAT / TECH PLAYOUT: (Did not respond)
RATINGS SHARE / DEMO PERFORMANCE: (Did not respond)
KEY FIRST RUN TITLES: The Inbestigators, The Unlisted, The Strange Chores, Spongo, Fuzz and Jalapena, Hardball, Good Game Spawn Point, BTN, What It’s Like, Mustangs FC, Operation Ouch, Odd Squad, Miraculous Tales of Ladybug and Cat Noir, The Next Step.
FIRST-RUN AUSTRALIAN CONTENT: The Inbestigators, The Unlisted, The Strange Chores, Spongo, Fuzz and Jalapena, Hardball, Good Game Spawn Point, BTN, What It’s Like, Mustangs FC, Junior Eurovision Song Contest, Itch, First Day, Stacked!
RECENT SUCCESS STORIES: Digital viewing and the ABC ME app continues to be an important part of our offering for young audiences. At the beginning of April this year we launched the complete series of Hardball in our digital school holiday campaign, “Best Fest.” This series exceeded expectations for our app viewers achieving 524,000 plays during the 30 day campaign. These audiences carried over to our linear channel when the series had its broadcast premiere two weeks later. We also saw great success with Gristmil’s The Inbestigators. Their previous hit Little Lunch has captured the hearts of Australians for years and The Inbestigators looks to continue in the vein having remained one of our top titles across both linear and iview since launch in June. Made in Western Sydney ABC ME’s comedy drama Hardball was huge coviewing hit with 8-12s and their families on broadcast and online.
UPCOMING KEY TITLES: So Awkward S5, Secret Life of Boys Halloween Special, Operation Ouch S8, Miraculous Tales of Lady Bug and Cat Noir S3 part 2, Junior Eurovision Song Contest 2019, Mustangs FC S3, Itch, First Day
UPCOMING CHANGES TO PLAYOUT / NEW CHANNELS: N/A
BRAND IDENTITY: Live breaking news coverage, trusted reporting from ABC journalists across Australia and around the world, plus exclusive investigations. Available on TV, livestream, website, mobile and iview (live and on demand).
TARGET DEMOGRAPHIC: 16+
FORMAT / TECH PLAYOUT: SD + livestreamed
RATINGS SHARE / DEMO PERFORMANCE: Weekly reach of 2.1 million viewers, weekly daytime share of 3.4% and weekly primetime share of 1.1% (2019 YTD)
KEY FIRST RUN TITLES: The World, Planet America, One Plus One, Afternoon Briefing, Friday Fix with Patricia Karvelas, The Drum, The Mix, The Business, ABC News Tonight, Weekend Breakfast
FIRST-RUN AUSTRALIAN CONTENT: News Breakfast, 7.30, Call To Arms: The Liberation of East Timor
RECENT SUCCESS STORIES: Australia Votes – ABC’s Election coverage was #1. Australian Story, Four Corners, Foreign Correspondent, Back Roads, Insiders, Offsiders, Q&A, Landline.
UPCOMING KEY TITLES: A new project launching early October.
UPCOMING CHANGES TO PLAYOUT / NEW CHANNELS: N/A