More detail has come to light around the end of Kids WB on Nine.
Last week TV Tonight revealed staff had been given 2 weeks notice, ending a run after just over 13 years.
Hamish Turner, Director of Programming at Nine, has since explained the expiry of an expensive output deal with Warner Bros. was pivotal to the decision to discontinue the show, hosted by Lauren Phillips and Andy Sunderland at GTV9.
“WB Kids came from a time when we had the output deal with Warner Brothers and we had to maximize the utility of animation, which was that part of that package. If I look back now I think ‘That was madness,'” he explained.
“The deal was originally in ’97 or something. I think at one point they were probably paying $200 million a year. Crazy times.”
Former host Shura Taft last week said the show kicked off his career.
“We were actually Live across Australia for many years and most people who work in TV will tell you nothing is better than being live. The feeling that anything could happen at any time, is the best energy you can find. We were lucky to have a cavalcade of stars come through and appear as guests and in the years since I left, Lauren, Andrew, Shane and Andy certainly did the show proud taking over from Georgia, Heidi and I. It was always the little show with the big heart,” he said.
Nine still plans to show children’s content in the timeslot when Kids WB ends shortly.