Seven confirms 7food channel closure
Seven announces changes to its multichannel suite.
As previously revealed by TV Tonight, 7food channel is closing with Food Network content migrating to 7flix from December 29 in branded programming blocks.
Seven will also add true crime content from Discovery to 7TWO.
7flix will be completely rebranded in 2020 to focus on young female audiences and 7mate will be going HD.
Brook Hall, Seven’s Director of Content Scheduling, said: “We’re thrilled to be stepping up our partnership with Discovery, to showcase their unmatched Food Network and premium true crime content across 7flix, 7TWO and 7plus.
“Discovery’s content will continue to be a key component of our multichannel strategy in 2020. Both 7flix and 7TWO will feature premium Discovery content, strengthening their positions in the market.
“7plus will also benefit from our expanded partnership with Discovery, with Food Network and premium true crime content perfect for BVOD audiences.”
Jeanneane Mckay, Director of Lifestyle Content & Channels at Discovery said, “We’re delighted to build on our partnership with Seven, extending the reach of our popular Food Network and true crime content. There is a huge appetite for this content worldwide among female audiences, and their addition to the line-up for 7flix and 7TWO strengthens their positions among this key demographic.”
Food Network content migrating to 7flix includes Restaurant Impossible, Buddy vs Duff, The Great Food Truck Race, Crazy Cakes and Spring Baking Championship. True crime content from Discovery joining 7TWO includes Who Killed Jane Doe?, Beauty Queen Murders, Momsters: When Moms Go Bad and Deadly Intent: Murder Among Friends.