The TV ratings season doesn’t begin until February 9 but things are already heating up.
Seven and 10 are trading blows on social media.
So who is right and who is wrong?
Newsflash both are correct, but it’s all about the way you spin it….
Big Bash League national numbers are for Reach, which counts viewers who watched 5 minutes or more.
In the Overnight numbers I’m a Celebrity Get Me Out of Here is an average of viewers for the majority of the show (and sometimes a second number for the Elimination element, which is naturally higher).
That stacks against a BBL session which may also be coded into separate Game and Post Game sections. BBL also screens on more nights than I’m a Celebrity, meaning a Reach number can go higher.
Meanwhile Nine is only just cranking things up with the Australian Open which traditionally increases as it inches towards the Men’s Final.
Let the games begin!