Logies returns Most Popular Television Commercial

The Most Popular Television Commercial will return to as a Logie Awards category this year.

The award is open to advertisers, as well as creative, media and content agencies and comes with a $100,000 Bauer Media advertising package.

The winning commercial will also be announced during the broadcast.

Finalists will be selected by a 10 person panel of industry peers, including Russel Howcroft, partner and chief creative officer, PWC; Kim Portrate, CEO of Think TV; and Dee Madigan, ECD at Campaign Edge.

The winner will then be decided by the general public.

Thomas Woodgate, Editor of TV Week, said: “We had a great response last year from agencies and advertisers across the country when we introduced the Most Popular Television Commercial to the TV Week Logie Awards, so we’re delighted to be bringing it back in 2020. This is an award that agencies and advertisers are desperate to win – and the fact that the winner is determined by the public means that much more. On top of that, it is a great opportunity for the winner to be recognised on the biggest night in Australian television. We can’t wait to see who the public picks as the winner and to present the TV Week Logie Award to the winning agency on June 28 at The Star Gold Coast.”

7 Comments:

  1. From the editor of TV Week: “the fact that the winner is determined by the public means that much more”.

    How does this award work, if the voting system is different this year? Is it the one new system for 11 of the “popular awards”, and one system for this “popular commercial award”?

    • finder.com.au for its lip syncing excellence.

      A ‘Most UNpopular’ category would likely be way more competitive than ‘The Most Popular’ – there’s just such a wide body of annoying/grating ads to choose from.

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