Summer ratings ended on the weekend, after 10 weeks of sport, entertainment and an obviously heavy news cycle.
The silly season included the Australian Open, Test Cricket, Big Bash League, I’m a Celebrity Get Me Out of Here, Carols by Candlelight, Carols in the Domain, New Year’s Eve, Eurovison: Australia Decides and the first week of Married at First Sight, My Kitchen Rules and Australian Survivor.
Nine has claimed bragging rights based on primetime share*:
The biggest single audience was for the Australian Open match between Nick Kyrgios & Rafael Nadal.
|1||2020 AUSTRALIAN OPEN D8 -NIGHT||Nine||1,873,766|
|2||2020 AUSTRALIAN OPEN D14 -MEN’S FINAL||Nine||1,530,892|
|3||MARRIED AT FIRST SIGHT -LAUNCH||Nine||1,293,016|
|4||NEW YEAR’S EVE 2019: MIDNIGHT FIREWORKS-LE||ABC||1,250,189|
|5||MARRIED AT FIRST SIGHT -TUE||Nine||1,190,755|
|6||2020 AUSTRALIAN OPEN D11 -NIGHT||Nine||1,083,188|
|7||2020 AUSTRALIAN OPEN D10 -NIGHT||Nine||1,051,374|
|8||I’M A CELEBRITY…GET ME OUT OF HERE! – OPENING NIGHT||10||1,047,828|
|9||CAROLS BY CANDLELIGHT||Nine||1,018,230|
|10||MARRIED AT FIRST SIGHT -WED||Nine||1,014,815|
|11||MARRIED AT FIRST SIGHT -THU||Nine||991,651|
|12||2020 AUSTRALIAN OPEN D6 -NIGHT||Nine||988,600|
|13||2020 AUSTRALIAN OPEN D7 -NIGHT||Nine||982,555|
|14||I’M A CELEBRITY…GET ME OUT OF HERE! – WELCOME TO THE JUNGLE||10||957,207|
|15||2020 AUSTRALIAN OPEN D9 -NIGHT||Nine||915,956|
|16||I’M A CELEBRITY…GET ME OUT OF HERE! THE WINNER ANNOUNCED||10||913,619|
|17||2020 AUSTRALIAN OPEN D13 -WOMEN’S FINAL||Nine||892,070|
|18||SEVEN’S CRICKET: SECOND TEST – AUSTRALIA V NEW ZEALAND D1 S3||Seven||891,965|
|19||NEW YEAR’S EVE 2019: COUNTDOWN TO MIDNIGHT-LE||ABC||883,117|
Hamish, Nine Program Director said, “Nine’s win across all the key demos was underpinned by strong year on year increases for the Summer of Tennis and the successful return of Married At First Sight.”
Seven won 6 of 10 weeks. However the network also claimed Cricket as the #1 summer sport reaching 16 million viewers and looked to success by including daytime from 6am – midnight.
Angus Ross, Network Director of Programming, said: “We’re thrilled with our ratings dominance throughout the summer. Our unbeatable News, Public Affairs and Sport coverage has delivered exceptional results, with us winning seven weeks of summer across the day and six in prime time.
“7NEWS and Sunrise have led the way this summer, providing vital coverage to viewers throughout the ongoing bushfire crisis and other major stories. The unmatched quality of their coverage has been reflected with viewers turning to 7NEWS ahead of the competition, and Sunrise winning every morning over summer.
“Our strength over summer has positioned us well for the year ahead. We’re revitalising our prime time programming with new and much loved franchises including Rebel Wilson’s Pooch Perfect, Big Brother, Holey Moley, Farmer Wants a Wife, SAS, Plate of Origin and more. This new prime time programming will add to our dominance in News, Public Affairs and Sport, and will stand alongside the biggest broadcast event in Australian history, the Tokyo 2020 Olympic Games in July and August.”
Network 10’s chief content officer Beverley McGarvey said: “I’m A Celebrity Get Me Out Of Here! is a key part of our strategy of providing premium family entertainment year-round and giving viewers a clear alternative at the start of the year.
“Our decision to launch the new season a week earlier than the 2019 season proved an incredible success. Across its first week, I’m A Celebrity Get Me Out Of Here! brought viewers to commercial TV, increasing viewership by 6%.
“That success continued throughout the season, as the show broke digital and audience share records for the series,” she said.
* 5 city metro, 6pm – midnight, Sunday December 1 2019 – Saturday February 8 2020, 28 Day Consolidated where avail. © OzTAM Pty Limited 2020. The Data may not be reproduced, published or communicated (electronically or in hard copy) without the prior written consent of OzTAM.