Seven has renewed rural dating series Farmer Wants A Wife for 2021, following a strong debut last month.
Angus Ross, Seven’s Network Programming Director, said: “We knew Farmer Wants A Wife had its heart in the right place and this has resonated with viewers across Australia – with huge numbers on 7 and 7Plus.
“This is just the beginning: we’re excited to build on this year’s momentum by delivering a scaled-up season with even more of Farmer Wants A Wife for 2021. It continues the successful reinvention of Seven’s content slate in 2020 using proven, power formats.”
Natalie Gruzlewski will return as host.
“I’m so excited to guide another crop of hard-working Aussie farmers in their search for true love. As Australia has seen, our farmers and ladies wear their hearts on their sleeves and it’s a privilege to be a part of their life-changing love stories.”
Fremantle Director of Unscripted, Jonathon Summerhayes said: “Everyone loves a love story, so it’s great to be teaming up with Eureka and Seven again to help our Aussie Farmers find true love on the land.”
Chris Culvenor, Eureka Productions CO-CEO, added: “Australian audiences have fallen in love with Farmer Wants A Wife and we’re thrilled to be working with Seven and Fremantle to ramp up the romance in an even bigger and bolder season next year.”
Casting is now open at farmerwantsawife.com.au