Bluey: 2021 Easter special

ABC KIDS will screen a Bluey Easter Special in early April, which is bound to send ratings through the roof.

Bluey is the #1 series ever on ABC Kids, ABC iview and across all BVODs in Australia, and the most timeshifted program ever on Australian Television.

“ABC Children’s congratulates the Ludo team on the brilliant creativity and heart they bring to Australia’s most beloved program. Bluey continues to smash ratings records with each new episode as the team works on Series 3 for release later this year. We wish all Australians an enjoyable Easter with this gorgeous Easter treat,” said Libbie Doherty, Head of ABC Children’s Production.

It’s the night before Easter in this special episode and Bluey and Bingo are worried the Easter bunny is going to forget about them like last year. Mum and Dad reassure the girls but when they wake up to no chocolate eggs, Bingo fears the worst. Luckily Bluey finds a series of clues and a treasure hunt throughout the house begins.

This true-blue Australian series is created by creator/showrunner Joe Brumm, Emmy® awarding-winning executive producers Charlie Aspinwall and Daley Pearson, producer Sam Moor and supervising director Richard Jeffery. The series is executive produced by Libbie Doherty, ABC Head of Children’s Production, and Henrietta Hurford-Jones, Director of Children’s Content for BBC Studios.

• Bluey is still the #1 children’s program in Australia and has been the highest rated program in the history of ABC Kids, with the latest series achieving a complete audience of 7.2 million, across all broadcasts and on ABC iview (comprising 506k metro + regional AVE AUD first-run premieres, 3.9m metro + regional AVE AUD all encore & repeat broadcasts, 2.8m VPM).
• Bluey is the most timeshifted program ever on Australian Television, with the latest series recording close to 60% of its total (first-run and encores) broadcast audience as timeshifted viewing.
• Bluey’s ‘Christmas Swim’ is the highest rated ABC television episode across all broadcast content, since 2007! The evening ‘same-day’ encore of Bluey S2 episode ‘Christmas Swim’, broadcast on 1st Dec 2020 and with a combined metro & regional audience of 2.566 million, has been the highest rated single episode, across all ABC television since the infamous The Chaser’s War on Everything APEC prank episode in 2007! Bluey’s ‘Christmas Swim’ episode sits in 11th place overall as the ABC’s most watched episode of television.
• Share of broadcast viewing among preschoolers was over 90% for some Bluey episodes. On a total of 28 occasions in 2020, Bluey episodes achieved a broadcast share of viewing above 90% for the target 0-4 audience.

Source: OzTAM & Regional TAM 2020 full-year data, OzTAM VPM data. Bluey Series 2 complete audience includes first-run episodes, repeats/encore broadcasts + ABC iview.

Production credit: Bluey series 2 is a Ludo Studio production for ABC KIDS. Principal production investment from BBC Studios, in association with the ABC and Screen Australia. Post Production, Digital and Visual Effects work undertaken in Queensland, Australia with funding from The Queensland Government through Screen Queensland and the Australian Government.

8am Sunday 4 April on ABC Kids.