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Multichannel Survey 2022: 7TWO / 7mate / 7flix

7TWO is the number 1 multichannel in 2022 while 7mate is number 2.

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7TWO is the number 1 multichannel in 2022 and while 7mate is number 2, with a growing list of first-run Australian content,

In January 7Bravo will launch, to join with the current suite of Seven multichannels.

Here are Seven’s responses:

7TWO:

Brand Identity: 7two offers a broad selection of programs covering a variety of genres including; the best new lifestyle content, factual entertainment as well as being the home of Great British mystery drama.

Target Demographic: People 35+

Format / Tech Playout:  (Did not respond)

 2022 Ratings Share / Demo Performance:

  • 7TWO is the number 1 multi-channel for TTL PPL in 2022
    • Averaging a 4.7% Commercial share
    • Growing share YOY (up 0.1 points)
  • 7TWO’s success this year has been driven by its P35+ target demo
    • Growing target demo share YOY (Up 0.1 points YOY)

Key First Run Titles:   Air Crash Investigations, Miss Scarlet And The Duke, Murdoch Mysteries

First-Run Australian Content:  Gold Coast Ocean Rescue

Recent Success Stories (Titles):  McDonald and Dodds, Grace, Call The Midwife, Doc Martin, Escape To The Country

Upcoming Key Titles:  Impossible Builds, Slow Train with Griff Rhys Jones, Kavanagh Q.C, The Highland Vet , A Year In Provence with Carol Drinkwater, McDonald and Dodds

Upcoming Changes to Playout / New Channels: (Did not respond)

7mate

Brand Identity: 7mate caters for all male viewers and offers a broad range of live sport, local comedy, new animations, blockbuster movies and is the home of many top rating factual programs from your mates at home and favourites abroad.

Target Demographic: Men 16-54

Format / Tech Playout: (Did not respond)

2022 Ratings Share / Demo Performance:

7mate is the number 1 Multi channel for SYTD in 2022

  • 7mate continues to be home of the hard-to-reach younger male M16-54 demo
    • Number 1 among its M16-54 target demo
    • Averaging a 7% Commercial share in 2022
      • 2 points ahead on its nearest competitive
  • 7mate is the number 2 channel for TTL PPL in 2022 with a 4.6% Commercial Share
    • Just 0.1 points behind 7TWO in top spot
    • 1 point ahead of 3rd

Key First Run Titles:   Outback Truckers, Gem Hunters Down Under, Aussie Salvage Squad

First-Run Australian Content:  Local Council, Aussie Salvage Squad, Outback Truckers, Outback Farmers, Adventure Gold Diggers, Aussie Truck Rehab, Watch Dogs, Heavy Tow Truckers Down Under

Recent Success Stories (Titles):  Outback Truckers, Aussie Salvage Squad, Family Guy, American Dad, American Pickers, Pawn Stars, blockbuster movies

Upcoming Key Titles: Close Encounters Down Under, Ultimate Rides, Carnage, Counting Cars, Heavy Tow Truckers Down Under, Railroad Australia, Motor Mythbusters, Extreme Ice Railroad, Truck Night

Upcoming Changes to Playout / New Channels: (Did not respond)

7flix

Brand Identity: 7flix is a broad-ranging entertainment channel.

Target Demographic: All People

Format / Tech Playout: (Did not respond)

2022 Ratings Share / Demo Performance:

  • 7flix is the broad younger options among Seven’s multi-channel suite
    • Averaging share of over 3% in all key advertising demos
  • 7flix has grown it’s share of younger viewing in 2022
    • Averaging a 3.7% share of P16-39
    • Up 0.2 points YOY
  • 7flix is able to reach younger viewers while still delivering TTL PPL results
    • Averaging a 2.3% Share of TTL PPL

Key First Run Titles: (Did not respond)

First-Run Australian Content: (Did not respond)

Recent Success Stories (Titles):  The Simpsons, Family Guy, American Dad, movie schedule, Ramsay content.

Upcoming Key Titles: US Drama, SUV

Upcoming Changes to Playout / New Channels: (Did not respond)

Updated: Due to an error in supplied ratings performance, this post has been amended.

7 Responses

  1. Enjoyed Donald and Dodd, but 7TWO are mostly repeats, Grace has a second season, Scarlet and The Duke is now in the third series to start overseas in Jan 2023 and a fourth series was announced to begin production but it’s still a lot of the same old same old recycled shows. As for Mate and Flix I get my “fix” elsewhere.

  2. 72 has the worst picture quality on my Sony Oled , does not show the scenery in shows Father Brown at its best , greyed out look .But i can not watch 72 as there are too many ad breaks . Better to buy the DVD pack & share around.

  4. All the commercial multi’s regularly get outrated by ABC for Kids and when they do win it’s often just repeats of old ABC content, Doc Martin, Death in Paradise, Father Brown, etc. TV on the cheap. 7Mate SD to 7 Bravo must be the quickest and smoothest gender change on TV. It leaves the door open for 9Gem SD to become 9Fun, a gambling channel. Pity that the name 9Win is unavailable.

  5. Yes! – 7two has some good dramas – Miss Scarlet And The Duke, Murdoch Mysteries,  McDonald and Dodds, Grace, Call The Midwife, Doc Martin, Escape To The Country, Outback Truckers – all go to shows.

  6. US Drama-this used to have Grey’s Anatomy, but now I am waiting for Station 19….
    All these multi-channels and no ‘fast tracking’ or consistent time slots to gain traction, with any dram or show.

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