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Multichannel Survey 2022: 9GO!, 9GEM, 9Life, 9RUSH.

From Snake Wranglers to Love Island, from DIY to Agatha Christie, Nine multichannels offer plenty of entertainment for 25-54s, older & younger viewers.

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Nine’s multichannels target Men and Women 25-54 plus channels for younger and older viewers.

Sport screens on 9GEM, first run kid’s content produced in Brisbane on 9GO! and there’s plenty of Aussie DIY on 9Life.

9 multis also have several FTA premieres of shows which have screened on Subscription including Aussie Snake Wranglers and Whitstable Pearl.

9GO!

Brand Identity: 9GO! is for the young, and the young-at-heart, offering a line-up of blockbuster movies, reality and comedy.

Target Demographic: People 16-39.

Format / Tech Playout: MPEG-2.

2022 Ratings Share / Demo Performance: 9GO! has averaged a 3.8% commercial share with People 16-39. 9GO! also continues to provide a strong alternative for key family demographics with a 3.9% share for audiences 0-39 and a 3.8% share with audiences 0-54.

Key First Run Titles: Survivor 42 & 43, Weakest Link USA, Young Sheldon, Naked Attraction, Premiere Movies.

First-Run Australian Content: Love Island Australia, Australian Movies, Smashhdown! Return of the G.O.A.T.

Recent Success Stories (Titles): Survivor 42 & 43, Love Island Australia, Key Movie Titles / Franchises.

Upcoming Key Titles: Survivor 44

Upcoming Changes to Playout / New Channels: NA

9GEM

Brand Identity: 9Gem is an indulgent mix of classic UK comedies and dramas, top tier factual entertainment and premium live sport.

Target Demographic: P55+.

Format / Tech Playout: MPEG-2.

2022 Ratings Share / Demo Performance: 9GEM has averaged a 4.6% commercial share with People 55+. 9GEM has increased its share year on year across the calendar YTD across Total People, People 25-54, People 16-39 and GS + Child. 9GEM has the No.1 commercial multi channel program of the year (ICC Men’s T20 World Cup Final England v Pakistan).

Key First Run Titles: The Brokenwood Mysteries, Whitstable Pearl, Dalgliesh, Agatha Christies Ordeal by Innocence, Agatha Christies ABC Murders, Agatha and The Curse of Ishtar, David Attenborough’s The Mating Game.

First-Run Australian Content: NRL, Wallabies, Super Rugby AU, Australian Open Tennis. Wimbledon, Roland Garros, US Open, Antiques Downunder.

Recent Success Stories (Titles): Wimbledon, US Open, T20 World Cup, Death in Paradise, Midsomer Murders, James Bond Movie Marathon.

Upcoming Key Titles: Agatha Christie’s The Pale Horses, The Traveling Auctioneers, Queens of Mystery S2.

Upcoming Changes to Playout / New Channels: n/a

9Life

Brand Identity: 9Life is the ultimate lifestyle destination, bringing together the best-of-the-best when it comes to real life / real estate content from across the globe.

Target Demographic: Women 25-54

Format / Tech Playout: MPEG-2.

2022 Ratings Share / Demo Performance: 9LIFE has averaged a 3.5% commercial share with Women 25-54. 9LIFE has increased its share year on year across the calendar YTD across People 16-39 and GS + Child. Across all day 9LIFE increases its commercial share to 4.4% with Women 25-54 where it is the No.2 multichannel year to date.

Key First Run Titles: Good Bones, Home Town, Christina on The Coast, Our Yorkshire Farm, My Lottery Dream Home, Fixer to Fabulous, Restored, Building off The Grid.

First-Run Australian Content: ountry House Hunters Australia, Australia’s Best Pools, Australia’s Best House, Open Home’s Australia, Dream Homes Revealed, Renovate or Rebuild.

Recent Success Stories (Titles): Home Town, My Lottery Dream Home, Fixer Upper, Escape to Chateau, 100 Day Dream Home, Saving The Manor, Flip or Flop.

Upcoming Key Titles: Renovation Island, My Aussie Build, House Hunt Dilemma Australia, Country House Hunters Australia, Country House Hunters New Zealand, Sarah Beeny’s Little House Big Plans, Good Bones, Home Town: Takeover.

Upcoming Changes to Playout / New Channels: NA

9RUSH

Brand Identity: 9RUSH is the home of the best high adventure, high octane and high adrenaline reality programming from around the world.

Target Demographic: Men 25-54

Format / Tech Playout: MPEG-2.

2022 Ratings Share / Demo Performance: 9RUSH has averaged a 2.6% commercial share with Men 25-54. 9RUSH has increased its share year on year across the calendar YTD across People 16-39 and Total People. Across all day RUSH increases its commercial share with Men 25-54 to 4.1%, it has also grown year on year across all day with Men 25-54, People 25-54, People 16-39 and Total People.

Key First Run Titles: Police Interceptors, A1 Highway Patrol, Wheeler Dealers, Kindig Customs, Iron Resurrection, Goblin Works Garage, Naked and Afraid, Bering Sea Gold, Gold Rush: Dave Turin’s Mine, Gold Rush: White Water, Codes and Conspiracies, Alaskan Bush People, Street Outlaws, Hunting. Atlantis, Curse of The Bermuda Triangle.

First-Run Australian Content: Aussie Snake Wranglers, Resto My Ride Australia, Outback Car Hunters.

Recent Success Stories (Titles): Mysteries of the Deep, Gold Rush, Gold Rush: Parkers Trail, Secrets of The Underground, Mission Declassified, Expedition Unknown, Naked and Afraid, Police Interceptors, Alien Highway, Wheeler Dealers.

Upcoming Key Titles: Outback Opal Hunters, Fast N Loud, Blowing Up History, Homestead Rescue: Raney Ranch, Salvage Hunters Classic Cars, Undercover Billionaire: Comeback City, Reclaimed, Fat n Furious.

Upcoming Changes to Playout / New Channels: NA

3 Responses

  2. Nine have first run rights to Young Sheldon, haven’t shown any of S6 yet. And The Brokenwood Mysteries, which they preempted for Bond, S8 resumes on Boxing Day. Queens of Mystery S2 aired on Acorn 12 months ago, so perhaps they will eventually get S2 of Whitstable Pearl too.

    1. Nine and the MCs are nearly as bad as Ten, bumping shows or airing part way through a series. Case in point: Brokenwood Mysteries S8 only 3 episodes aired in November and now they are picking up again on Boxing Day. Prefer to wait for it to air on Foxtel at least you get a choice when to watch it.

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