Multichannel Survey 2022: ABC Kids, ABC TV Plus, ABC ME, ABC News.

In Bluey ABC Kids has the most successful local show of all multichannels -it has topped the year in scripted content at 1.989m viewers.

From January 1st, ABC is switching to ABC TV Plus content an hour earlier -6:30pm.

Here’s what else makes up ABC multichannels in 2022.

ABC Kids | ABC TV Plus

Brand Identity: ABC Kids – The trusted home of the best local and international preschool content. | ABC TV Plus, a place to feed the mind, the heart and the funny bone.

Target Demographic: Primary: 2-6 year olds. Secondary: Families with preschoolers. | Primary: P25-49, Secondary: P50+

Format / Tech Playout: Broadcast and ABC iview (VOD) and ABC Kids app. | Broadcast and ABC iview

2022 Ratings Share / Demo Performance: Weekly reach of 1.9M (10.7%) in 2022. Weekly average share of 5.1%. 36.3% share of CH0-12 making it the #1 Kids channel. | ABC TV Plus (7.30-mn) Reach 1.15m Aussies per week (6.5%) across the 5 capital cities. Average weekly share of 1.5%. 2% share of 18-24s, 1.5% of 25-39s, 1.3% of P65+. Median age for the channel is much lower (at 56) compared to ABC TV (67).

Key First Run Titles: Peppa Pig, Sesame Street, Thomas and Friends: All Engines Go!, Andy and the Band, Fireman Sam, Alva’s World, Love Monster, Odo, Pfffirates, Mecha Builders, Tish Tash, Milo, Interstellar Ella, Happy the Hoglet. | Louis Theroux’s Forbidden America, Lucy Worsley Investigates, George Clarke’s Amazing Spaces, Dinosaur Apocalypse with Sir David Attenborough, Brian Cox: Seven Days On Mars, Brassic, Adam Hills: The Last Leg, Ghosts, Whose Line Is It Anyway?, State of the Union, The Witchfinder, Staged, Penn & Teller: Fool Us, Would I Lie To You?, Mock the Week, Live at the Apollo.

First-Run Australian Content: Bluey, Play School, Kangaroo Beach Summer Special, Ginger and the Vegesaurs, Play School’s Very Jazzy Street Party, Marringa Lullaby, Beep and Mort, Play School Story Time, Play School: Down On The Farm, Reef School, Play School Art Time. | Compass, Art Works, Days Like These With Diesel, Ablaze, River, Courtney Barnett: Anonymous Club, Women of Steel, Palazzo Di Cozzo, I’m Wanita, Australia’s Best Competition Competition, Australian Women In Music Awards, Ride.

Recent Success Stories (Titles): New eps of Bluey were the most popular program this year with S3 holding a total audience of 6.2 million. Excluding Bluey, the top ABC Kids program of 2022 was Superworm with 1.6M total audience (1.1M VPM on ABC iview) | Did not respond.

Upcoming Key Titles: Play School: Summer Road Trip, Play School Art Crew, Kangaroo Beach, The Smeds and the Smoos, Kiri and Lou | Adam Hills: The Last Leg Christmas Bash, Ghosts Christmas Special, George Clarke’s Amazing Spaces, Wreck, Banana, Cucumber, Penn & Teller: Fool Us, Whose Line Is It Anyway?, Staged Outtakes

Upcoming Changes to Playout / New Channels: ABC Kids will be transitioning one hour earlier to ABC TV Plus. From 1 January 2023, ABC Kids programming will finish at 6.30pm (rather than 7.30pm). | Channel starts at the new time of 6:30pm from 1^st January 2023.

ABC ME

Brand Identity: ABC ME – An integrated broadcast and digital destination dedicated to Australian school children, offering distinct, diverse and inspiring content for them and their families. With a keen focus on Australian stories and points of view, as well as the best from around the world. ABC ME is also the home of ABC TV Education, providing longform educational content for students and teachers.

Target Demographic: 7-12yr olds and their families

Format / Tech Playout: Broadcast, ABC iview (VOD) and ABC app.

2022 Ratings Share / Demo Performance: Weekly reach of 1.2M (6.7%) in 2022. Weekly average share of 0.7%. 19.3% share of CH0-12 making it the #2 Kids channel

Key First Run Titles: Miraculous: Tales of Ladybug and Cat Noir, Total Dramarama, Malory Towers, Friendzspace, Operation Ouch, Horrible Histories, Holly Hobbie, Jade Armor, Ted’s Top Ten,

First-Run Australian Content: Built To Survive, The Deep, The Strange Chores, Soundtrack To Our Teenage Zombie Apocalypse, Good Game Spawn Point, Mikki vs the World, BTN and BTN Newsbreaks, Kaleidoscope Films, First Day, PM’s Daughter, Maverix, BTN Newsbreaks and BTN Classroom Edition.

Recent Success Stories (Titles): Last year’s Shaun The Sheep Christmas Special, The Flight Before Christmas remained the top program of 2022 with 333,000 total audience (243k VPM on ABC iview).
Little Lunch, Miraculous and Total Dramarama were all top programs when ranked on total audience and ABC iview VPM.BTN Newsbreaks remain a consistent high performer on iview and broadcast year round.

Upcoming Key Titles: Crazy Fun Park, Miraculous: Tales of Ladybug, Good Game Spawn Point, Good Game Spawn Squad, Operation Ouch, 100% Wolf Book of Hath, Turn Up the Volume, PM’s Daughter, Wildlifers

Upcoming Changes to Playout / New Channels: No significant changes to announce.

ABC News

Brand Identity:  The home of breaking news, live events and trusted and independent coverage of the day’s top stories. With more news, more often, ABC NEWS brings news, analysis, context and original reporting to the audience wherever they are and whenever they want it – on TV, live stream and on demand. We have access to the largest team of reporters in more places across Australia to bring you on the ground reporting from people in the communities, plus foreign correspondents bringing an Australian perspective to international news. 

Target Demographic:   All people, with a focus on 16+

Format / Tech Playout:  Free to air in SD TV and live streamed around the world ungeoblocked

2022 Ratings Share / Demo Performance: 2.34 million (13.1%) average weekly reach in 2022. 3.8% share in 2022, -0.2pts YoY. 4.15m minutes of the live stream consumed via ABC iview in 2022, +10% YoY. August was the peak with 9m minutes consumed following the death of HM Queen Elizabeth II

Key First Run Titles:   News Breakfast, Insiders, 7.30, The Drum, Australian Story, Four Corners, Foreign Correspondent, Q+A, Weekend Breakfast, Planet America, The Business, Back Roads, Landline, Offsiders, That Pacific Sports Show, Parliament Question Time, National Press Club Address

First-Run Australian Content The World, Afternoon Briefing, ABC News Regional, China Tonight, India Now, Close of Business, The Breakfast Couch, One Plus One, The World This Week, ABC News Video Lab 

Recent Success Stories (Titles):  Comprehensive coverage and analysis of the key news stories of the day which, in 2022, included devastating floods, the Queen’s death, the federal election, COVID outbreaks. More news on demand with stories and clips. ABC News Video Lab has been producing short explainer videos on topics behind the headlines. News specials including 8 Billion People and Counting, Fault Lines, Letters to Dad, My Story, Language and Me, The Spy Game, America Divided, Campaign Trail, The Context, The Virus, Neighbours: End of the Road, Displaced, Surviving Extinction, Women In Sport Spotlight, The Anxiety Project, Sovereignty: 50 Years of the Tent Embassy, Women in Politics, Speaking Up, Energy Shock, Total War, New NATO, The Struggle for Food, Vote Compass, The Quad, Pacific Power, Cost of Living, Khaki Campaign, Aftermath, Russian Roulette, Putin’s Power Play, Putin’s War, The Battle for Ukraine.

Upcoming Key Titles: More digital first news content made for on demand first, Expanded news coverage from the Asia Pacific region. Bradman and Tendulkar, Courtney Facts. Coverage of the big news events and issues including a possible Referendum on an Indigenous Voice to Parliament, an election in NSW, the cost of living crisis and the unfolding situation In Ukraine.

Upcoming Changes to Playout / New Channels:  None