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Multichannel Survey 2022: SBS VICELAND, SBS Food, World Movies, World Watch, NITV.

SBS WorldWatch is the newest multichannel on air for SBS, alongside a mix of contemporary themes and content from Australia and beyond.

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Since the last Multichannel Survey, SBS has added SBS WorldWatch, a multilingual news channel with news bulletins from around the globe.

According to SBS the channel reaches 260,000 Australians each month.

SBS has grown its share of viewing on linear TV in 2022, with all multichannels recording an increase in share in both all day and prime time audiences.

Amongst Total People, SBS multichannels have grown by +0.1 share point in prime time year on year compared to commercial FTA multi-channels which collectively decreased share.

SBS VICELAND

Brand Identity: Cutting-edge, contemporary programs for curious minds, exploring global and local issues.

Target Demographic:  Primary: 16-39-year-olds. Secondary: 25-54-year-olds.

Format / Tech Playout:  High Definition, MPEG4

2022 Ratings Share / Demo Performance: In 2022, SBS VICELAND has reached an average of 4.2million Australians each month. Prime time audience share has increased by 0.1 share points (to 1.5%).

Key First Run Titles: Dark Side of The 90s, Craig Charles: UFO Conspiracies, We’re all Gonna Die (Even Jay Baruchel), Loot: Blood Treasure, Land of The Giants: Titans of Tech, Fighter Pilot: The Real Top Gun, Atlanta S3, The Orville S3, True Believers, Devoured, Music Videos that Defined the 2000s.

First-Run Australian Content: Raw Comedy 2022, Curious Australia, A Beginner’s Guide to Grief, Sidelined: Women in Basketball, Latecomers, Deadly Funny 2022.

Recent Success Stories (Titles): Why Women Kill and The Orville were the highest rating programs on the channel in 2022. Other successes include Mad Max Fans: Beyond the Wasteland, The Good Fight, Forged in Fire, Hoarders, The Curse of Oak Island, Adam Looking for Eve Germany, Cracking the Code, Jeopardy!.

Upcoming Key Titles: Women Who Rock, One Night In…, Wrecks That Changed the World, Alone: Frozen, Tik Tok Boom, Smoke & Steel: Secrets of the Modern World, Normal People, Conversations with Friends, The Cars that Built the World, Patriot Brains S2, Lost Gold of World War II S2, Adam Eats the 80s, The Last Overland: Singapore to London.

Upcoming Changes to Playout / New Channels: None.

 

 National Indigenous Television (NITV)

Brand Identity:  NITV is dedicated home of First Nations stories and perspectives, including Australia’s only national Aboriginal and Torres Strait Islander television news. NITV helps all Australians to connect with First Nations cultures, history and knowledges.

Target Demographic: NITV provides an important platform and service for Aboriginal and Torres Strait Islander peoples, and also welcomes all Australians to engage with its diverse content, including children.

Format / Tech Playout:  Standard Definition, MPEG2 

2022 Ratings Share / Demo Performance: In 2022, NITV has reached an average of 1.9 million Australians each month. Prime time audience share has increased by 0.1 share points (to 0.3%).

Key First Run Titles:  Peckham’s Finest, It’s Fine I’m Fine.

 First-Run Australian Content:  Off Country, True Colours, Barrumbi Kids, Strait to the Plate s2, Feeding the Scrum, Living Black, Big Mob Brekky, TikTok and NITV Present: First Sounds, Araatika! Rise Up.

Recent Success Stories (Titles): The Porter (Australian premiere), Australia in Colour, the return of the Koori Knockout after its pandemic-hiatus. NITV also transitioned from one signal broadcast nationally to a 12 market split transmission across the five metro and seven regional markets, enabling NITV to deliver more targeted programming across the country, as well as broadcast live events simultaneously to all five time zones.

Upcoming Key Titles: First Inventors, Our Law, Larapinta, Going Places with Ernie Dingo series 5, Kutcha’s Koorioke S2, Little J and Big Cuz series 4, Keeping Hope, No Ordinary Blak (Blackellas Who Can’t Dance, Finding Jedda, Mudskipper, Shiny One, The Lost Crystal of Jessica’s Room), Living Black 30th season, Big Mob Brekky.

Upcoming Changes to Playout / New Channels: None

SBS Food 

Brand Identity:  SBS Food is the only 24/7 free-to-air foodie channel for all Australians, with a focus on premium Australian and global content exploring the world through cooking, cuisine and culinary adventures.

Target Demographic:  Families and female audiences aged 25-54.

Format / Tech Playout:  Standard Definition, MPEG2

2022 Ratings Share / Demo Performance: In 2022, SBS Food has reached an average of 3.1 million Australians each month. Prime time audience share has increased by 0.1 share points (to 1%).

Key First Run Titles: Ainsley’s Good Mood Food S1 & S2, Inside Hotel Chocolat, Rick Stein’s Cornwall, Simply Raymond Blanc, Michel Roux’s French Country Cooking, Mary Makes It Easy, Hairy Bikers Go North, Food In Our Time, John Torode’s Ireland, David Rocco’s Dolce Homemade, Gok Wan’s Easy Asian S1, S2 & S3, The Julia Child Challenge, Cooking with Curtis, Rachel Khoo’s Simple Pleasures, Bizarre Foods: Delicious Destinations, Eat Me: Or Try Not To, All Up In My Grill, BBQ Brawl, Bobby & Giada in Italy, A Long Weekend in… With Rory O’Connell, Nadiya’s Fast Flavours, Cheese: A Love Story and Taste of Diversity.

First-Run Australian Content: The Cook Up with Adam Liaw, Cook Like an Italian S3, Plat Du Tour S3, The Streets with Dan Hong, Guillaume’s Paris, Dishing it Up, Strait to the Plate, Dishing it Up Christmas Special.

Recent Success Stories (Titles):  The Cook Up with Adam Liaw (our episode on Pastry was the highest rating episode on the channel in 2022 to date), Rick Stein’s Spain (the first episode of the series was the second highest rating episode of the year), Gino’s Italian Coastal Escape, Mary Makes it Easy, Rick Stein’s Cornwall, Rachel Khoo’s Simple Pleasures, Come Dine with Me, Food Safari and The Streets with Dan Hong.

Upcoming Key Titles: The Cook Up with Adam Liaw (series 4 and 5), Adam and Poh’s Great Australian Bites, Paradise Kitchen Bali with Lauren Camilleri, Khanh Ong’s Wild Food, Luke Nguyen’s Indian Insights, Plat du Tour S4, Best of Britain with Ainsley & Grace, Barossa Gourmet with Justine Schofield, The Spice Trails: Latin America, Nadiya’s Everyday Bakes, Hairy Bikers Go Local, Rick Stein’s Cornwall S3, Mary Makes it Easy S2, The Zimmern List S2, Michel Roux’s French Country Cooking S2, Sara’s Istanbul Delights, Britain’s Poshest Farm Shops, Pati’s Mexican Table S11, Nadiya Bakes, Paul Hollywood Eats Mexico, Masters of Savours, Anthony Bourdain A Cook’s Tour and The Chocolate Queen S3.

Upcoming Changes to Playout / New Channels: None

SBS World Movies

Brand Identity:  SBS World Movies is a celebration of the diversity of world cinema, featuring award-winning and crowd-pleasing international and Australian films. It offers a diverse range of movies building on SBS’s long legacy as the home of unique and multilingual film.

Target Demographic: All film lovers aged 25-54.

Format / Tech Playout: High Definition, MPEG4

2022 Ratings Share / Demo Performance: In 2022, SBS World Movies has reached an average of 3.4 million Australians each month. Prime time audience share has increased by 0.2 share points (to 1.1%) 

Key First Run Titles: Summerland, Resistance, Riders of Justice, Mr Jones, Memoria, La Belle Epoque, Swimming with Men, The Eight Hundred, The Chaperone, The Great Freedom, Shirley, Ammonite.

First-Run Australian Content: The Furnace, When Pomegranates Howl, Ellie and Abbie, Petrol, Beneath Hill 60, Top End Wedding, The Flood, Emu Runner, Three Summers, The Darkside, Hounds of Love, Sequin in a Blue Room, Wyrmwood, Beyond the Wasteland, Berlin Syndrome.

Recent Success Stories (Titles): Steel Magnolias and Blow Dry were the highest rating titles of the year. Other successes include The Untouchables, Enigma, Black Book, Gone Girl, To Sir, With Love, T-34, Recon, Gold, Dances with Wolves, The Girl Who Kicked the Hornet’s Nest, The Family, The Big Short, Twelve Monkeys, Ip Man 3 & 4, Monster, Iron Sky, Point Break, Leon: The Professional.

Upcoming Key Titles: Drive My Car, Limbo, The Father, Six Minutes to Midnight, Portrait of a Lady on Fire, High Ground, Minari, A Hero, Ema, Supernova, Lingui: The Sacred Bonds, The Good Boss, The Quiet Girl.

Upcoming Changes to Playout / New Channels: None

SBS WorldWatch

Brand Identity: SBS WorldWatch is a dedicated 24-hour channel providing Australians with free access to news from around the world in languages other than English. It features news bulletins from leading international broadcasters in 37 languages, and is also home to SBS’s own in-language television news in Arabic and Mandarin, the most spoken languages other than English in Australia.

Target Demographic: Australians seeking news and information in languages other than English.

Format / Tech Playout:  Standard Definition, MPEG4

2022 Ratings Share / Demo Performance: Since launching in May 2022, SBS WorldWatch has reached an average of 260,000 Australians each month.

Key First Run Titles: The channel launched in May 2022. Multilingual international news bulletins previously on other SBS channels transitioned across to SBS WorldWatch, with new programs added to the schedule including news in Gujarati and Malayalam news in late 2022, in recognition of those growing communities in Australia. SBS also launched its own multilingual news programs with SBS News in Arabic and SBS News in Mandarin broadcast at 7.30pm and 8pm (respectively) on weeknights, made by SBS locally.

First-Run Australian Content: SBS News in Arabic and SBS News in Mandarin.

Recent Success Stories (Titles): SBS News in Arabic and SBS News in Mandarin were launched free-to-air in May 2022, making Australian news in languages other than English available on prime-time TV. SBS WorldWatch also features SBS current affairs programs Insight and Dateline broadcast with Arabic and Simplified Chinese subtitles which are popular on the channel given their wide accessibility.

Upcoming Key Titles: N/A

Upcoming Changes to Playout / New Channels: N/A

Source for data provided:  OzTAM, RegTAM, Reach based on 5 min, Combined (Met+Reg), Jan 01, 2022 – Nov 26, 2022 v Jan 01, 2021 – Nov 27, 2022. Linear Share is based on FTA Share% wks 1-48, 2022 v 2021, Cons 28, TTL PPL

7 Responses

  1. I love how SBS delivers content which is very different to the main networks. More often than not i’ll settle on Viceland when channel surfing, particularly if they’re running a documentary which interests me, which is often the case. In terms of regular shows, I enjoy the Orville and Oak Island. I must check out the Mad Max fan docu, that looks interesting too.

    1. I just don’t get the hatred towards this channel. It’s a very niche channel with most languages only being shown a max of 30min a day. It provides a great service to those who may not have family here or those without may not be able to afford internet or other means of connecting back to their home country.

      1. It’s a waste of limited resources for no real purpose-let SBS put their near constant disruptive coverage of interminable sports like cycling onto that bandwidth-the only 2 news services that have a real purpose are the Mandarin and Arabic locally produced ones that cater to relatively large audiences in desperate need of alternatives to the often hostile state propaganda of foreign powers.

        1. Without going into a back and forth on why I think this service is so important, it might be worth reading the SBS Charter to see why providing such a vital service such as native language news to large parts of our multicultural community are important. “(1) The principal function of the SBS is to provide multilingual and multicultural broadcasting and digital media services that inform, educate and entertain all Australians and, in doing so, reflect Australia’s multicultural society.” Yes, the cycling might disrupt that Titanic doco, but tv is for everyone.

  3. There are clear improvements that can be made with SBS. It’s not from a place of fixing something bad, but rather taking something good and making it even better. As discussed between TV Tonight and NITV in the other article, there could be HD for both NITV and SBS Food. This would make a big difference, as both channels have grown and deserve the upgrade.

    Other potential improvements could include English subtitles for the terrestrial broadcasts of foreign language news services, as well as multilingual translated multichannel audio availability for general programming. This is commonly used in Europe, for example on Eurosport and Arte.

    1. Europe is market of 450m people in the EU who speak different languages. SBS mostly broadcast subtitled art house films and TV for the English speaking AB demographic. They provide online and radio for minority languages but the largest of those make up less than 3% of the population. These days there are loads of foreign content available online or over the internet, without annoying SBS subtitles. The AB demographic subscribes to Netflix, Disney+ et al. The way to improve public broadcasters is to stop them competing against each other e.g. broadcasting Cracking The Code against a Lucy Worsley documentary series. The one thing all these multichannel surveys so is that they have hardly any content with broad appeal and will be replaced by streaming over the internet.

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