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Another Netflix price hike

Expect an email with the bad news soon, people.

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Netflix has raised its prices across its three subscription plans.

Standard with ads: $7.99 (up $1)
Standard: $18.99 (up $2)
Premium: $25.99 (up $3)

The new pricing is already in place for new subscribers, whilst current subscribers will receive emails 30 days ahead of their impending price rise.

Netflix last increased prices in November 2021.

 

8 Responses

  1. These subtle price hikes across the board all add up and I think it’s time I did a little reconciliation, getting back to the original notion of temporarily subscribing, bingeing whole seasons of signature shows and cancelling until they’ve returned with more seasons.
    I’m now on (in order of most usage to least) :
    Paramount+ ($89.99/year)
    Binge ($18.00/month)
    Stan ($16.00/month)
    Netflix ($18.99/month)
    Disney+ ($139.99/year)
    Amazon Prime ($79.99/year)

      1. Yeah I agree. Prime is used sparingly for TV (there’s a lot that would have ended up on rarely rented VHS’s in a corner of your 90s video store) but has other benefits. Binge has been the silent achiever. We’re currently working our way through all the old seasons of Grand Designs on it. And Paramount+ allows me to catch up on the 10 shows without the commercials after their weekly cycle which saves time.

  2. The ad supported plan replaces all the free offers they used to give, and in the US it keeps a foot on the throat of Network TV and Hulu, to stop them bouncing back. They haven’t been making money out of it because they have been paying Doubleclick and Facebook for user data and the targeted ad placements based on it. They are going in-house now and mining data on their subscribers and doing their own ad placements to reduce loses. They want the ads to annoy people into coughing up $11 p.m. to get rid of them. The pricing structure encourages existing subscribers to sit on Standard for as long as possible, which reduces switching to rivals.

  4. Their plan is to get more people on the ad supported standard tier. They cut basic with no ads because they gain more revenue through the cheaper standard plan with ads because of the ad revenue.

    1. What rubbish,Netflix won’t cut basic without adds plan that is by far their highest subscriptions,that is the whole point for 90% percent of subscribers to have no adds.

      1. Please disregard my previous comment as i thought you were referring to Netflix stopping standard with no ads not the basic no ads which you are correct.

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