David Gyngell says Nine’s 2009 plans for warm-hearted television are based on the gloom and doom surrounding us.
“For so many years finance has dictated so much of what people think about themselves and others,” Mr Gyngell said.
“But there’s been a substantial sea change in recent times as the economy gets tougher and viewers look for some comfort.
“I think what people increasingly relate to are their communities and you don’t have to be a millionaire to be doing good things.”
In 2008 Domestic Blitz has been an unabashed hit for the network, managing between 1.4m – 1.6m viewers. So there are more shows coming to reward local heroes, battlers and ordinary folk.
Yet ironically Nine has been consciously skewing its audience younger with each passing year. Many of the new shows sound family-driven, like Nine’s established audience.
One of the shows Nine is believed to have been developing was a local version of Opportunity Knocks, the Ashton Kutcher-produced game show which sees a TV crew knock on the door of an unsuspecting family who then participate in questions about members of the family. But it died after just three episodes so Nine has back-tracked on the idea.
Might have been a good show for Eddie…..
Source: West Australian