An 18.4% share is disappointing on any night, but doubly worse when you look at what appears to be a competitive line-up. TEN programmers must be scratching their heads today and who can blame them?
A season premiere of House, fasttracked by little more than a week attracted a lacklustre 914,000 viewers. TEN should have been looking past 1.25m for this, minimum. Instead that went to Criminal Minds (1.32m), with most viewers switching from Nine to Seven for that part of the night. Nine had a staggering 1.54m viewers for Two and a Half Men -an episode they belatedly pushed in place of Hole in the Wall at the last minute.
Meanwhile Bondi Rescue: Bali (645,000) and Kenny’s World (754,000), two locally produced series, couldn’t compete and gave House no leg-up into its season premiere. It will be a source of frustration to TEN that investing in a hit series, and a Logie-winner at that, has not paid dividends for Bondi Rescue.
As usual ABC TV played “commercial spoiler” with their loyal Wednesday shows Spicks and Specks (1.22m) and The Hollowmen (906,000).
Life (740,000) managed to better Kitchen Nightmares USA (712,000) for TEN.
Nine put in a good performance (27.1%) but Wednesday again belonged to Seven (31.4%).
At this point in the week TEN’s strong start has now slipped back to its usual third place: