As The World Turns
Daytime soap As The World Turns may be having its final revolutions on CBS, after more than 53 years.
The future for daytime soaps in America continues to look perilous as CBS mulls over its long-running As the World Turns.
The show has been running since 1956, four years later than CBS’ other institution, Guiding Light, which ends in October. That’s getting replaced by Lets Make A Deal.
“It is also having ratings challenges,” CBS president Nina Tassler says of World. “It is hard to say (if it is safe).”
Tassler says she “doesn’t know when” the fate of the program will be determined. “It is one of those things where you watch and you talk. All of daytime is a challenged daypart.”
The show isn’t currently airing in Australia.
Like sands through the hourglass. So are the soaps of our lives….