Nine has moved on its under-performing reality series Australia’s Perfect Couple, by cutting it from 60 minutes to just 30, effective immediately.
Last week the show managed just 672,000 viewers.
From this week the show will air at 8pm following (another) repeat of (another) Two and a Half Men.
Nine still has 3 more eps of Couple to go. Strategically Nine’s trimming the episode avoids the use of the word “axed.”
Couple has also sought to re-package the show with advertisements featuring laughing elderly couples reminiscing about married life, none of whom have appeared in the show so far.
Only recently Nine had to adjust its playout of homeMADE after it too failed to perform, eventually airing one ep at 7:30pm and another at 9:30pm.