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TEN wins Wednesday as MasterChef nudges 2m

High drama on the high seas as TEN wins Wednesday night and MasterChef powers to a new season high of 1.96m viewers.

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High drama on the high seas? Or maybe just in port….

In any case, TEN won Wednesday night thanks to a new season high for MasterChef Australia, pulling 1.96m viewers last night.

The group challenge aboard P&O’s Pacific Jewel clearly captured the imagination of viewers, which as good as doubled the competition.

Hey Hey it’s Saturday had to settle for 1.03m while Dog Squad / Surf Patrol were 907,000 / 821,000 for Seven.

In primary channels TEN took 26.1% to Seven’s 23.9% and Nine’s 23.7%. With 7TWO and GO! adding to the mix TEN’s rivals made up some ground, but for once it still wasn’t enough to overtake TEN in network figures.

Elsewhere last night The Pacific finished on 978,000, even beaten by Spicks and Specks on 1.12m. while Lowdown had a big lift from 422,000 last week to 580,000.

Deal or No Deal‘s $200,000 giveaway worked, rising to 877,000 helping Seven News take almost 1.6m. Expect more Spoiler promos in the future.

Dance Academy made the Top 100 for ABC1 with 101,000.

Week 23.

37 Responses

  1. Janey – You say that you really don’t want to have to go to other sites to get some daily demographic information – from what we’ve seen here and from what you post at MediaSpy as “CJM”, you clearly receive full listings from your Ten contacts, so all you have to do to get daily demo info is open your inbox.

    Seems the only reason you want to see it here is so that people aren’t trashing Ten all the time.

  2. David does an admiral and more than adequate job in his reportage of the facts and figures.

    This stickling point makes me think of how I’m a big Transformers fan but tend not to talk with many others coz there’s Always pedantic uber-nerds out there who will pick fault with any statement’s credibility. It would seem somebody always knows better…

  4. David, the Nine daily press release is very comprehensive giving a 5 network percentage for 18-49, 16-39 & 25-54 6pm-midnight including the breakdown of main channels and digital. It also lists the top ten shows in 25-54. The comments on the press releases will always be skewed towards that particular network, but the top shows in each demographic are what they are and cannot be made to look any better by a particular network.
    For example, on Tuesday Masterchef had 1,768,000 total people and 1,039,000 in 25-54, and Australia’s Got Talent had 1,587,000 total people but only 604,000 in 25-54 (even being beaten by the Two & Half Men rpt). This information makes looking at the ratings more interesting when you see how old AGT is skewing. While AGT has great total people numbers, it is skewing very very old.

    @Greg, I’m not saying David isn’t doing a wonderful job…on the contrary…I think this site is absolutely fantastic, but as a regular reader here and follower of the ratings, I really don’t want to have to go to other sites to get some daily demographic information.

    1. Janey if you’re going to overlook what I have already explained about formats of data I’m not going to engage in this convo any more. Nine sends out a jpg divided into all sorts of tables. If you want to type it out every day and send it to me in a form that fits alongside the same info from TEN for the same time zones we can do business. Otherwise frankly I’m a bit over it. Sorry my site is not meeting your personal needs. I recommend a Mediaweek subscription, James runs a great publication. Thanks.

  5. Help David !

    What demographic do i fit into if I am under 50 and have my tv in a south facing position and I am right handed with one tattoo?

    LOL

    Anyway back to MC, I really hope Jake gets through tonight, it was very commendable for the girls to admit their part in the teams failure but I didn’t notice Jono put his hand up to take a bit of blame when it was he who told Jo to leave the fish for Jake to finish when she was having trouble removing the bones…..

  7. Haydo, HeyHey is very expensive. Daryll has said on radio that it is over $600,000 per hour, knowing daryll we can’t be sure if that was a clumsy sentence and he actually means per episode, but either way if 9 are paying that much they were obviously hoping for better figures than it is getting. at the moment they’d be much better off with a night of 2.5men (R). i’d say the 20 episodes are contract locked and it probably will make it that far but the ratings will have to increase a lot if it is going to go any further than that.

    1. Yes and you will see it reiterates my point. The Press Releases are all skewed because that’s what Press Releases are for. I’ve been dissecting ratings data for seven years, half that time online here. Balance and equity in reflecting that data is actually important to me.

  9. I think that is correct, you can’t expect Hey Hey or any other program to rival MasterChef. It is Number 1 nearly every night.

    Channel Nine will be pleased Hey Hey is consistent though and hasn’t dropped below 1mil, clearly indicating they are beating Seven’s The Pacific.

    I thought last night’s Hey Hey was one of the best they have had so far.

  10. David, I know it’s an old argument, but it is unusual to have a television site and not even mention any demographics in the daily reports. Seven, Nine and Ten give demographic information in their press releases. Ten target 16-39 & 18-49, Nine and Seven target 25-54…advertisers talk about 18-49 & 25-54 and the U.S. give more emphasis on 18-49 than total people. It would nice for your readers to see both total people and some demo information seeing as the networks and advertisers all say demos are more important than total people. Don’t know why you think giving 18-49 results would favour Ten given that advertisers like that demo as well when looking at results for all networks. Just showing total people figures favours Seven with their huge 50+ demographic propping up those figures.

    1. If I was running a US site yes I would list 18-49 but last I checked we live in Oz where history has educated the audience on Total People. I acknowledge there have been significant shifts. I also acknowledge it would be great to list a daily top ten for 16-39, 18-49, 25-54. If I received all that info in an easily adaptable form that didn’t involve me retyping data for half the day I would consider it. But I don’t. So I choose to acknowledge the demo wins in weekly reports and trust that advertisers and execs have access to that kind of info through their own sources (as you clearly do). The amount of detail I already give to daily ratings is pretty comprehensive, much of it utilised by other sites, some of which are respectful enough to provide an active link. You claim it’s unusual to not provide these demos. Most other Aussie sites have far less ratings data than here. However I would be happy to add a subscriber fee if people think it’s worth it for me to hire extra staff and add demos. I might get more sleep then too!

  11. Isn’t it common knowledge that demos always tell a different story?

    I think the overall ratings show a better picture than demos. Demos is for networks to sell time slots.

  12. @DanR, Hey Hey came 8th in 18-49…here’s the top ten in 18-49:
    1. Masterchef 1,085,000
    2. Lie To Me 637,000
    3. Spicks & Specks 519,000
    4. Two & A Half Men rpt 512,000
    5. 7pm Project 467,000
    6. A Current Affair 466,000
    7. Seven News 457,000
    8. Hey Hey It’s Saturday 440,000
    9. Nine News 422,000
    10. Today Tonight 414,000

    Hey Hey came 11th in 16-39 and 9th in 25-54.
    It would be great to see the top shows in 18-49 here each day as it gives a new perspective to the daily results.

    1. Old argument Janey. You know I’m not about to publish some demos and not others as it favours TEN too much. If TEN want to send me 25-54 it might be a different story. Frankly I don’t have the time to sit here and type out figures all day (for instance this morning I was actually at TEN interviewing real people while still trying to maintain stories here, including how well TEN did last night). I do what I can on the current platform without hiring extra staff and adding a subscriber fee to the site. You get Mediaweek with those stats I presume?

  14. I suspect Hey Hey would also do better on Saturdays.

    The key would be an early timeslot – c. 6:30pm and keeping it tightly contained to a two hour timeslot. In that scenario the show could attract the younger viewers Before they head out for the night as well as the older nostalgia lead viewership.

    Whilst audiences tend to be lower on Saturday night that seems to be due more to a lack of desirable product than that audience being non-existent. The recent surge for the digital channels on Saturdays shows a bigger audience hiding and a deep disatissfaction with all three commerical networks playing (gag) family movies in this timeslot.

    It would be a very brave move (especially pushing aside the cheap but relatively high rating Australia’s Funniest Home Videos) but one certainly worth the experiment.

  15. Why are people saying Hey Hey wont last? In total viewers its coming second in front of Channel 7 for the two hours. No one would expect it to beat Masterchef but its proving to be a little battler against very tough competition by still even pulling in over a million viewers over its two hours mid-week.

  16. @ozinoz: I switched to The Pacific immediately when MasterChef finished last night and I missed the introduction by 3 minutes! In previous weeks MC finished just before The Pacific so I was able to switch channels without much problem.

  17. Hey Hey would definitely rate better on Saturday then Wednesday. Once MasterChef ends, they will regain some of their viewers.

    Maybe a suggestion for Nine is to put just one week of Hey Hey on Saturday and see how the ratings are.

    Hey Hey will see it’s 20 eps, and will return next year. Patrick, how do you know how expensive Hey Hey. The Pacific was the most expensive, and look at their ratings.

  18. Sadly, whilst HeyHey continues to get a million every week, 9 will stick with it.

    I don’t know why so many people don’t stick with Lowdown after S and S. It will be interesting to see what numbers Gruen gets when it returns.

  20. MC is giving Hey Hey a hiding in the ratings, guess they are counting the weeks until MC is over.

    I’m amazed Nine hasn’t run same week encore airings of Hey Hey on GO! Saturday nights, it might have helped with the ratings.

  21. I think The Pacific was hurt to some extent by the fact that it was pulled last week for Lost. I know I PVR’d it for the weekend possibly (and not helped by the fact that Masterchef continually runs 10+ mins overtime – bugs the cr*p out of me)

  22. Another low figure for Hey Hey – although it did beat the Pacific.

    On those numbers I doubt Hey Hey will see out its 20 ep order and certainly won’t return next year. It’s a far too expensive show to keep going on ratings like that, which have continued slipping over the last few weeks.

    It should have come back after Masterchef was on – a very bad decision.

  25. I had a feeling revealing the Deal or No Deal result would actually help. I think people like to watch the strategy people use. It’s more about ‘how they won it’ rather than ‘how much they win’ – but that actually helped.

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