iview joins iPad apps

ABCs catch-up TV service ABC iview has launched a free iPad app.

It offers more than 160 programs in December, from ABC1, ABC2, ABC3 and ABC for KIDS, live streaming of ABC News 24 and iview exclusives.

Features developed for the app include a Watchlist – which allows users to bookmark series to follow, sending a push notification alert when new episodes become available; and support for AirPlay – which allows users to play video over WiFi directly from an iPad to an Apple TV.*

In addition, an ABC iview app for iPhone is in development for 2011.

iview also joins with Samsung’s IPTV service, slated for the first quarter of 2011.

Director of Television, Kim Dalton says, “2011 will be the year of mobile television in the truest sense. Audiences now expect choice and ABC TV is setting the national benchmark in delivering it to viewers. We have a wonderful slate of programming for 2011, and through ABC iview, it will be the most accessible content in the country.”

ABC iview has more than doubled in useage since the beginning of the year with the average monthly unique browsers this year increasing to 595,000 (235,000 last year) and visits increasing from 708,000 to 2 million. The top programs in November were Rake, Spooks, The IT Crowd, QI, The Daily Show with Jon Stewart, and Good Game.

ABC TV is currently developing out of the browser versions of ABC iview so that by the end of 2011, it will be available on the leading manufacturers’ internet-connected television services. ABC iview can also be accessed online, through Sony’s IPTV and PlayStation3 services.

The catch-up TV service has also had a refresh.

Download the free ABC iview app here.

*AirPlay is currently only available for Apple produced apps, but is expected to be released for wider use soon.

10 Comments:

  1. Presumably I’m one of those accused of not “reading properly” 🙂

    My point is that the ABC are releasing the iPad app *first*. Given that developing for the iPad and iPhone is technically very similar, I’d have thought that it would make sense to cater to the largest market first, then roll it out to other devices.

  2. Can’t wait till it comes to iphone/ ipod touch. Abc clearly has the best catch-up tv service over all the other channels. I’ve never used Nine’s fixplay, watched plus 7 only a handful of times and same can be said for ten’s.

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