Ajay Rochester and her teammate Matthew Palmer won Nine’s forgotten Reality series Excess Baggage last night.
The series, moved after just a handful of nights on Nine prior to the start of ratings, has been quietly playing out on GO!
The pair won $100,000, half of which goes to Rochester’s chosen charity, No Hate Campaign. With just 44,000 viewers watching on Wednesday night, that’s a cost of more than $2 per viewer (not including production costs).
Calculating their combined Weight Loss, Body Fat Loss, Waist Loss and Fitness, they scored 102.8 points over Darryn Lyons (99.0), Robert Dipierdomenico (98.6), Kevin Federline (93.1) and their respective partners.
On Twitter last night, Rochester said, “@mattpalmerEB we did it matty….all those extra workouts…no one will ever know how hard we worked! Oh wait! We won! yes they will!!!!”
It was a bit ironic, or perhaps sweet justice, that a former weight loss host won the show.
The drawn-out finale consisted of a final challenge at Bear Island before they joined former teammates, trainers and families in an air hangar with host Kate Ceberano.
While everybody looked much healthier than when they started the show, some looked like they had only lost minimal weight.
But at least Nine stuck with the show, for the viewers who were enjoying it. Other networks have abandoned Reality shows mid-season when they weren’t working (we’re lookin’ at you Yasmin’s Getting Married and The Resort). But however you cut it up, this was an enormously expensive flop, shedding viewers not kilos.