The move to 2pm will enable the afternoon chat show to air Live, instead of being pre-recorded by 45 minutes. This was due to the availability of Martin Place studio’s busy needs with Seven programmes.
It should also find more of its audience at home instead of being out for the after-school pick-up.
But it may also help the ratings, which have been struggling against the competition. On Thursday The Daily Edition pulled 60,000 viewers across its hour. Judge Judy won the timeslot with 249,000 partnered with Everyday Gourmet with Justine Schofield at 179,000. Nine News Now was 122,000.
On that front it wasn’t delivering enough to the Seven News at 4.
In the 2pm timeslot it will go up against Ready Steady Cook (104,000) on Thursday and the second half of a Nine movie (103,000).
But the show has been hurried to air by Seven under tight budgets and changes as to its content. By going Live at least it will enable the show to be more reactionary to unfolding news events, but it will need to beef up its news knowledge base.