Yesterday Seven unveiled some very enticing new changes to its Australian Open coverage, allowing viewers to watch any one of seven matches during the day and three at night via Hybrid Broadband TV (HbbTV) on smart TVs, mobile and tablet devices -in addition to matches on Seven and 7TWO.
Seven prides itself as a leading Sports broadcaster with formidable assets including AFL, Melbourne Cup, Olympics, Commonwealth Games, Sydney-Hobart Yacht Race, NFL, Super Bowl, US Masters and Wimbledon.
But while Sports fans love their coverage Live and with alternate matches available, they are very vocal about watching events in High Definition.
Yesterday TV Tonight asked Seven CEO Tim Worner if there was any move towards HD for Sport in 2015?
“No move on it, but I wouldn’t rule one out. It’s a work in progress. There’s just a few boxes to be ticked,” he said.
“I wouldn’t like to specify any particular box because it might imperil the outcome we’re after. But it’s something that we’re looking at.
“I want to watch Sport in High Definition as well. Anyone would.
“But at the moment the technology constraints are there and the economic restraints are there. But think in the future they will sort themselves out.”