Multichannel Survey: 7Mate / 7TWO

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Next up in this week’s look at Multichannels are 7Mate and 7TWO.

7Mate targets males 16-54 with plenty of genres including sport, comedy, animation and movies.

Local titles include Outback Truckers, Kinne, plus AFL sport and panel shows Talking Footy and the Footy Fix.

Last year 7TWO was targetting People 30+ and Families, but this year it broadens to Total People.

In addition to its UK dramas, 7TWO has first-run local titles, Best Houses Australia and Before & After plus coverage of Wimbledon. The channel claims to be leading in Total People growth.

Here are the answers supplied by Seven:

7Mate

BRAND IDENTITY:
7Mate caters for all Male viewers and offers a great range of live sport, comedy, animation, movies, and is the home of many top rating real life adventure programs.

TARGET DEMOGRAPHIC:
Men 16-54

RATINGS / PERFORMANCE RESULTS:
7Mate is the #1 digital channel for all key demographics in 2015.

7Mate has a leading 7.2 share for its target demo Men 16-54, up 0.3 on last year.

Source: OZTAM ratings weeks 7 – 23 (23 Sun/Mon only) 2014, 2015.

KEY FIRST RUN TITLES:
American Restoration, American Pickers, Klondike Gold Fever, Prospectors, Pawn Stars, Hardcore Pawn, Tattoo Nightmares, Ink Master, Swamp People, Baggage Battles, Rude Tube, Family Guy, American Dad.

UPCOMING FIRST RUN TITLES:
Swamp People, Ink Master.

RECENT SUCCESS STORIES:
7Mate has had success with Australian stories such as Outback Truckers, Troy Kinne and Bogan Hunters.

FIRST-RUN AUSTRALIAN CONTENT:
Outback Truckers, Kinne, live sport including AFL, panel programs Talking Footy and the Footy Fix.

CATCH-UP SHOWS FROM PRIMARY CHANNELS:
None – all content is programmed specifically for 7Mate.

PREMIUM HD CONTENT:
Most of the content.

PLANS OR INTENT TO SWITCH PRIMARY CHANNEL TO HD:


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7TWO

BRAND IDENTITY:
7TWO offers a broad selection of programs covering a variety of genres including, the best new lifestyle content, much loved and iconic UK comedies and is the home for great British drama.

TARGET DEMOGRAPHIC:
Total People

RATINGS / PERFORMANCE RESULTS:
7TWO is leading total people growth for 2015 – up 0.6 share points on last year. Currently 7TWO is on a 4.5 share for the year.

Source: OZTAM ratings weeks 7 – 23 (23 Sun/Mon only) 2014, 2015.

KEY FIRST RUN TITLES: House that 100k Built, The Great War: The People’s Story, Suspects, Best Houses Australia, House Wreck Rescue, Nick Knowles Original Features

UPCOMING FIRST RUN TITLES:
Murdoch Mysteries, Chris Tarrant’s Extreme Railways, A Very British Airline, The Border, 2015 FINA World Swimming Championships, 2015 Wimbledon (Across both Seven & 7TWO)

RECENT SUCCESS STORIES: Leading total people growth for 2015

FIRST-RUN AUSTRALIAN CONTENT:
Best Houses Australia, Before & After

CATCH-UP SHOWS FROM PRIMARY CHANNELS:
Minimal daytime catch up content. Primetime is solely focused on the 7TWO audience.

PREMIUM HD CONTENT:
7TWO is an SD channel.

PLANS OR INTENT TO SWITCH PRIMARY CHANNEL TO HD:

9 Comments:

  1. Why is that they are pushing quad tuner pvrs and with the Beyonwiz T3 and T4 when their is just garbage on these multichannels. Can’t they put on even a re-transmission of a news channel on these channels instead of wasting the bandwidth on reality stuff. At least it will be something worth watching. Give us actual first-run content then they may be a justificiation to get a multi-tuner pvr. Oh yep thank god for Foxtel. At least their is some first-run content on there.

  2. “Primetime is solely focused on the 7TWO audience.”

    Umm really? Criminal Minds was on 7TWO during summer – got me into the show after having nothing else to watch.

    I guess by catch up though they mean the same show and ep that aired on Seven within the last 7 days…

  3. Hmmmm. No response to the question about broadcasting Seven (primary channel) in HD. Says it all. But we do have blurry horse racing to look forward to from tomorrow on channel 78

  4. Mate is becoming increasingly dominated by a big pile of mediocre observational/reality shows on weeknights. Pawnshops, rednecks, bargain hunting, truckers and now gold mining… there’s got to be more out there than that!

  5. “7TWO offers a broad selection of programs covering a variety of genres including, the best new lifestyle content, much loved and iconic UK comedies and is the home for great British drama.”

    Yet the only original content is real estate lifestyle and sport that doesn’t fit on 71. The only “great British drama” is Mr Selfridge which is being burnt off late on Saturday nights. The rest is repeats of 20 year old mysteries while they sit on new eps of Lewis and Endeavour.

    And where is Once Upon a Time?

    Not watching any of that junk.

  6. 7 looks silly when they have “live in HD” on the top right hand corner of talking footy a show which just has three men sitting in a studio chatting about footy while their coverage of actual AFL matches isn’t in hd.

    I would prefer shows like greys anatomy to be fast tracked and aired at an earlier time on 7two. It feels like seven are punishing their viewers with long waits and ridiculously late timeslots for their overseas dramas on their reality obsessed main channel.

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