Flagship ABC Comedy show Tonightly with Tom Ballard may have been axed for having too small an audience for the amount of money it was costing, but the majority of its viewers were older, not younger.
65% of the audience across 2018 were over the age of 40.
29% were aged 16-39.
Whilst Tom Ballard urged ABC to continue to make comedy for younger audiences, the numbers arguably illustrate the degree of difficulty in attracting them as broadcast viewers. It also emphasises ABC’s ongoing concerns to lower the average age of its audience.
When ABC axed the show,ABC Director of Entertainment & Specialist, David Anderson, said in a statement, “Attracting younger audiences requires bold approaches and we continually experiment with new content and new formats particularly on digital platforms. We remain committed to exploring and developing projects that connect with different demographics.”