7Plus to screen AFL Grand Final

Seven has announced for the first time ever, the AFL Grand Final and the Brownlow Medal will be available to watch on 7plus across all devices, from 2023.

This shifts from the AFL Live app having enjoyed exclusive rights, but both will continue on mobile and tablet devices.

It comes ahead of Seven’s new AFL broadcast deal in 2025 with all Seven matches available to watch on 7plus for the first time.

Head of Network Sport, Lewis Martin, said: “We’re delighted that for the first time, Australia’s most-watched annual sporting match will be available to the widest possible audience live and free, in a way that suits them.

“Through our team of passionate, expert commentators, our comprehensive coverage of the AFL attracts extraordinary audiences on Seven in an unparalleled way.”

Seven West Media Chief Revenue Officer, Kurt Burnette, said: “Our new streaming rights unlock the full audience potential and incremental reach opportunity for advertisers on two of the biggest viewing days on of the year on all screens.

“Seven is the only destination that can place premium brand messages in play within live AFL matches during eight blockbuster final matches and Seven’s coverage of the Grand Final and Brownlow Medal. Our coverage is guaranteed to deliver reach, engagement and addressability on a massive scale, across every demographic, every major buying segment and on every screen.

“Sport on Seven is a hugely positive space for game-changing brands and our unrivalled reach extends beyond the boundaries of the AFL,” he said.

“Each month we connect brands with 17 million Australians through the biggest cultural moments, and still to come in 2023 is an exciting line-up of huge moments that brands can be a part of, including the FIFA Women’s World Cup 2023, the TV Week Logie Awards, The Voice, SAS Australia, My Kitchen Rules, Big Brother and much more.”