How did Logies arrive at Popular nominations this year?
Networks agreed to Logie changes some years ago -and the two shows which were given an exemption in this year's eligibility.
Yesterday a flurry of shows were celebrating their Logie nominations for 2023 in either (or both) Popular and Outstanding categories.
The revamp of the Popular categories, which previously entailed viewers helping collate a shortlist from lengthy shopping lists of shows. This was agreed to in 2019 following some criticism that social media campaigns had hijacked them.
In 2023 industry judges determined the Popular nominees after networks submitted just 6 candidates per category (7 for Gold) for shows broadcast between 1 April 2022 to 31 March 2023 on a major metropolitan free-to-air network, subscription TV network or subscription streaming service.
Judges determined nominees based on a criteria of audience impact and engagement, PR and social media reach and 28-day consolidated viewing figure or, in the case of SVODs which keep numbers under wraps, other audience data.
The public decides the winner of Popular categories through a wide voting campaign (which ironically could still see social media play a big part).
Two shows were granted an exemption as they began two days outside the cut off period I’m a Celebrity Get Me Out of Here (April 2 2023) and Selling Houses Australia (March 30 2022).
With just 6 submissions per category networks are also very astute in determining which names are put forward. History tells us that shows that were short-lived or are not returning are less likely to be submitted than ongoing titles. But while Mad as Hell is nominated in its final season the paused Living Room is not.
Neither is Dr. Chris Brown who will be Seven talent within two weeks’ time, while Julia Morris has garnered a Gold nomination.
This year also includes the first Reality TV contestant nominated as well as the first drag queen (Kween Kong, RuPaul’s Drag Race Down Under) in Best New Talent.
Amongst the changes under Seven’s broadcast is voting for the Gold will continue, Reality Finale style, until 10:30pm on the night itself. All other Popular voting will close at 7:30pm as the Ceremony commences.