Seven today launched its online catch-up portal, PLUS7.
The site offers legal streaming of Seven shows including Grey’s Anatomy, Home and Away, FlashForward, Private Practice, Heroes, Castle, Better Homes and Gardens, Parks and Recreation and more.
As with the ABC’s iView, the site does not require a show to finish downloading before being available to start play.
The site includes “mid-roll advertising” to show advertisements mid programme, much like commercial television.
A spokesperson previously told TV Tonight they expect around 3-4 ads per show. Titles will remain online for between 7 – 28 days depending on rights.
So far no ISPs are yet on board for unmetered content.
The site can be viewed at au.tv.yahoo.com/plus7