Sudden Impact, another factual series built from road accidents will screen on television. This time on Nine over summer, with the focus on road trauma.
Produced by WTFN Entertainment, it has the distinction of being an advertiser-funded observational documentary to premiere on Tuesday December 9th in an early evening timeslot.
Nine has had a number of advertiser-funded series, mostly in weekend timeslots. WTFN has produced both Holidays for Sale, Shopping for Love, Bread and Bondi Vet, the latter coming to TEN.
WTFN managing director Daryl Talbot said the show would look at the impact of road trauma on people’s lives by rejoining accident survivors at relevant moments in their lives.
The 8 part series is fully funded by Victoria’s Transport Accident Commission.
Earlier this year The Herald Sun reported some insiders at the TAC were appalled by the decision to invest in the reality show, said to be up to $4m of taxpayer funds, but have not spoken publicly for fear of retribution.
Executive producer Wes Crook said the production would be like an amalgamation of New Zealand show Serious Crash Unit and Channel 7’s Medical Emergency.