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What’s wrong with this picture #2?

Remember when Nine got angry about its watermark being erased by Seven? Now it's happened again, but this time by Nine. Here's why.

A few weeks ago Nine got very shirty about the way Seven’s TT covered up their watermarks on ACA footage of Brian McFadden at Sydney Airport. You can check out the photo comparisons here.

Nine was so incensed it put together a cheeky YouTube video to reprimand Seven.

“Even a big watermark like this isn’t enough to stop Channel Seven from stealing our footage. They even have the audacity to call it an Exclusive,” it said.

Last night ACA‘s special Sunday edition quickly moved from interviewing Karl Stefanovic on the street in Sendai to another bite in the Hey Dad scandal. That’s the scandal that gave them a rare win over Today Tonight last Monday.

It aired details of a statement “made for A Current Affair by Melinda O’Donnell” who is related to the man at the centre of allegations of sexual abuse.

ACA showed a still photo of O’Donnell with a female voice-over reading out some of her more startling abuse claims from a Statutory Declaration. The way the photo was morphed you would think O’Donnell was a perpetrator rather than a victim.

Reporter Ben McCormack said ACA had been aware of O’Donnell’s allegations “since March last year” but that O’Donnell had now gone public. TV Tonight can confirm that ACA had been sitting on the information which was now ending up as a TT scoop. And it wasn’t happy.

But A Current Affair used a still image of O’Donnell from a promo of Today Tonight which has an interview with her tonight. Surprise, surprise the Seven watermark was mysteriously absent, or as Nine previously termed it, “stealing our footage”.

No more network high ground on fair use of watermarks -all bets are off.

‘Ownership’ of the Hey Dad story continues to be high stakes for both 6:30 shows. Nine led with revelations in 2010 via its Sarah Monahan interviews. It doesn’t hurt that the Seven Network is a key part of the story. Last week Today Tonight said the NSW investigation was going nowhere, but is happy to revisit it tonight and has paid O’Donnell for her interview.

However, as several readers have asked, was Nine’s apparent concern in covering the Japanese earthquake / tsunami on a Sunday little more than a desire to undermine Today Tonight‘s Hey Dad interview?

Meanwhile an international disaster continues unabated…

28 Responses

  1. Is there not a regulator who can sort this out.

    That said given that 7 did exaxctly what they critised 9 for doing, then I can only assume neither wants to take the high ground, and approve of each other tactics.

  2. What a strange interview! The interviewer was weird and I might have believed the woman a little more had she actually had tears and not just sniffles!

    I don’t know if this is true or not – I find the whole thing a bit strange.

  3. @Mr. chandler and Lesley – at least try and read David’s article before commenting. It is Nine who reused Seven footage and modified it to obliterate their watermark.

    Frankly, they’re both as bad as each other but these programs aren’t aimed at people like me who are capable of using punctuation, and don’t necessarily accept as true everything seen on TV, heard down the pub, or read on the internet.

  4. it was a terrible interview and the story aca did about a country practice was woeful. the bloke who did the interview in the story. his voice was so annoying

  5. Imo Nine only aired ACA on Sunday for this story. Im sure they could have had an extended 9News edition like they do every other time instead of making the effort to put together a Sunday edition.

  6. So really 9 just showed it before 7 did. Just to make people think they’re the only ones that do all the work on this story. They are just doing what 7 did last year when tt just used all of acas footage and claimed it as a tt exclusive

  7. It is obvious Nine only had a special edition of ACA on Sunday to get in with this story before TT. Regarding the allegations though, I don’t believe these girls should be able to come out with this stuff all these years later. What took them so long.

  8. @Andrew I guess the 1 in 5 people in Australia who are abused care about this story… It’s a topic that’s always been taboo and swept under the carpet. For someone to go so public, and to put it out there, people who have been abused will be watching to see if there’s any justice for victims.

  9. @Robert Williams- on the sports side of things. They use Fox Sports as much as possible I have found. At least for the night games. And for the commonwealth games and AFL they use ONE and not Ten. But yes I have noticed that as well.

  10. TT vs ACA is too much like a game to be taken seriously – the two shows are like two kids tyring to outdo each other with who has the best toy or who’s dad bought them more for their birthday, who has the most lollies, etc…

  11. Honestly, who cares about this Hey Dad story or who “owns” it. Right now there are far bigger stories out there. TT and ACA are the absolute pimple on the a*se of journalism.

    What’s even sadder is that people will tune in by the millions to this rot while Channel 10 tries something with a bit more substance and they can’t get anyone to watch.

  12. On a similar subject concerning watermarks, I’ve noticed that in the Regby League matches that Ch 9 cover each week, everytime a point is scored they manage to put up their “Wide world of sport logo” in the bottom Left hand side of the screen, that way when ch 7 show the highlights of the game in their news bulletin, ch 9 gets a free plug for their sport show. I wonder how long it will be before ch 7 start blocking that out.

  13. Just to show how sad seven really are. Stealing other stations footage and claiming at their own – pathetic really. Why don’t seven find their own exclusives – to me this is just so low and just so dumb, I have now stopped watching this pathetic station. Shame seven shame.

  14. That really was the most pathetic excuse for a current affairs program , here we are thinking a “special report” on the Japanese Disaster” will be shown for the duration of 30 mins and they put this crap on.No network has class today , and as for Tracy Grimshaw , get a real Job sweetheart , any idiot can read an Autocue.

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