The Nine Network has confirmed GO! as the name of its new entertainment channel, a name first revealed by TV Tonight in April.
Set to launch on August 9th, the channel will offer themed nights including reality on Tuesdays, science fiction on Wednesdays, and female-skewed content on Thursdays.
Titles will include Fringe, Survivor: Gabon, Weeds, Curb Your Enthusiasm, Gossip Girl, The Hills, Moonlight, The Big Bang Theory, CSI: NY, Neighbours at War, Bad Lads Army, The Bachelor: Officer & A Gentleman, Dog The Bounty Hunter, The Wire, ET, CSI, Just Shoot Me, Little Britain, Aliens in America, CSI: Miami, Eleventh Hour, Privileged, Terminator: The Sarah Connor Chronicles, Seinfeld, Hell’s Kitchen and Wipeout Australia.
Some titles including The Vampire Diaries will start on GO! instead of the traditional Nine channel.
CEO David Gyngell talked about the the offering of the channel versus pay television.
“If you’ve been paying a thousand dollars a year subscription we might be able to give you a reason to save a thousand bucks.”
The youth-driven channel is targeted 14-39 year olds and available to viewers with digital television or a set top box.
CEO of PBL Media, Mr Ian Law said: “the launch of GO! is an important step in the evolution of free television in Australia. It means a significant increase in the choice available to viewers and advertisers on free to air television. We think the proposed schedule for GO! is exciting and as a Network we are focussing very much on having two channels with distinctly different content.
“We are already in the market talking with advertisers about our offering of Nine and GO! and it is a very exciting time for Australian television and the PBL Media Group.”
GO! will also be available on WIN. TV Tonight hints that there it could be GO! 88.
This post updates.