He high fived the kids, sang the theme to Play School and then PM Kevin Rudd pressed a giant remote control button to officially launch ABC3 to the kids of Australia.
Underbelly, Top Gear, V, Hey Hey, Cops LAC, and even the return of The National IQ Test. Nine boss David Gyngell promises media buyers a big year in 2010.
The Noughties will end with variety television closing a chapter after Rove bid his own show farewell last week. But Seven took the night and Week 47 of ratings.
Audiences are slipping across the board as we limp to the ratings finish line. But they are hanging on for the Rafter birth, helping Seven to take out another week.