ELEVEN to launch in early 2011
Updated: Neighbours, Dexter, Futurama, Supernatural, Stargate, Smallville, Nurse Jackie, 90210 are all coming to ELEVEN -and more News on TEN.
- Published by David Knox
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- Filed under News
TEN has confirmed it will launch its new digital multichannel, ELEVEN early next year.
The new SD channel promises ‘fun and bold programming with particular appeal to the distinctly youthful market.’
It will air all-new episodes of Futurama, The Cleveland Show, Supernatural, Stargate, Dexter, Smallville, The Office, Nurse Jackie, 90210 and more.
It will also be the free-to-air home of the iconic The Simpsons.
Neighbours will also move to ELEVEN leaving question marks about the Network’s plans for local content on TEN. It will remain at 6:30pm weeknights.
Chief programming officer David Mott said: “Neighbours is an important and cherished member of the Network Ten family.
“We believe Neighbours is perfectly suited to ELEVEN’s audience strategy and will find a successful and enduring home on ELEVEN. We will round out the first 25 years with a bang, and give Australia’s most successful drama a new home to keep it vibrant in the schedule for the next 25.”
FremantleMedia Australia CEO, Ian Hogg said: “Just as Neighbours forged new territory for TEN in 1986, so we will again for ELEVEN in 2011. We are very proud of the faith being placed in Neighbours and the key role we will be playing in ELEVEN’s launch and line-up. Our storyline plans for 2011 are both bold and dramatic. Neighbours fans have much to look forward to for many years to come.”
Shifting Neighbours and The Simpsons signals changes for TEN’s early evening line-up. Following from News at Five bulletins, TEN will introduce a new half-hour national news-based program at 6.00 pm weeknights targeting viewers seeking a smarter, more informed, considered and insightful approach to the stories, issues, events and news-makers of the day.
Then at 6.30pm weeknights and at 6.00pm weekends, TEN will present a half-hour locally-presented and produced news service in all markets, focussing on the key issues in each State.
ELEVEN will also draw upon more than 70,000 hours of content from CBS’s library, including Everybody Loves Raymond, Sex and the City, JAG, Frasier, Judging Amy, Happy Days and MacGyver, to name a few.
In addition, Network Ten Pty Limited and CBS Studios International announced the proposed formation of a joint venture, ElevenCo Pty Limited (ElevenCo), which will provide content to ELEVEN. Network Ten will hold 66 2/3 per cent equity in ElevenCo, with CBS Studios Inc. holding a 33 1/3 per cent share.
As part of the arrangement to form the proposed joint venture, CBS has agreed to extend its existing long-term output deal with Network TEN.
CEO Grant Blackley said: “CBS Studios is a leading producer of quality programming for the global marketplace. In addition to its successful pipeline of content to the CBS network, which has been the lead network in the US for the last 8 out of 10 years, CBS produces content for the youth-targeted network, the CW. Our established output deal with CBS has been long and fruitful, delivering hits such as NCIS, NCIS: Los Angeles, Rules of Engagement, Medium, The Good Wife and the much-anticipated Hawaii Five-0 to Australian audiences.”
“Importantly, the joint venture will ensure long term continuity of this prolific US content pipeline, underpinning the sustainability of ELEVEN and also delivering continued supply of high quality international programming for TEN.
“ELEVEN will deliver a distinct destination for Australian consumers and advertisers. The channel’s ‘distinctly youthful’ focus will be well suited to fostering a strong level of online community and social media engagement, and the format will provide opportunities for a high level of sponsor integration – such as segment and program hostings – delivered in ways that will resonate with ELEVEN’s audience,” Mr Blackley said.
ELEVEN will replace ONE SD.
A week ago Seven announced its new digital channel 7mate would launch in late September.
ELEVEN (FIRST RUN CONTENT):
The Simpsons,
Neighbours,
Futurama,
The Cleveland Show,
Smallville,
The Office,
Stargate Universe,
Supernatural,
Dollhouse,
The Late Show with David Letterman,
Dexter,
One Tree Hill,
Top Model UK (2010),
CBS LIBRARY:
Family Ties,
The Brady Bunch,
Charmed,
The King of Queens,
Cheers,
Sabrina,
Get Smart,
Becker,
Hogan’s Heroes,
Macgyver,
Happy Days,
The 4400,
90210,
Melrose Place,
Frasier,
The Love Boat,
7th Heaven,
Sex and the City,
JAG,
Star Trek,
Star Trek: Voyager,
Judging Amy,
Diagnosis Murder,
Roseanne,
Walker Texas Ranger
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- Tagged with 7th Heaven, 90210, Becker, Charmed, Cheers, Dexter, Diagnosis Murder, Dollhouse, Everybody Loves Raymond, Family Ties, Frasier, Futurama, Get Smart, Happy Days, Hawaii Five-0, Hogan's Heroes, JAG, Judging Amy, MacGyver, Medium, Melrose Place, NCIS, NCIS: Los Angeles, Neighbours, Nurse Jackie, One Tree Hill, Roseanne, Rules of Engagement, Sabrina, Sex and The City, Smallville, Star Trek, Star Trek: Voyager, Stargate, Stargate: Universe, Supernatural, the 4400, The Brady Bunch, The Cleveland Show, The Good Wife, The King of Queens, The Late Show with David Letterman, The Love Boat, The Office, The Simpsons, Top Model UK, Walker Texas Ranger
209 Responses
Breaking news: Seven will now own Eleven and it will show 24 hours of Bollywood movies 🙂
This is one horrible logo! But the content seems pretty good. Maybe this news is what will hopefully make Nine ensure that GO! only shows youth programming, and not the other stuff. I personally think GO! has a much better logo, and I’m not sure how well this channel will be able to compete with the GO! brand, which has truly established itself amongst the younger viewers. Who knows, we’ll just have to wait and see.
And I am not looking forward towards the slogans like “ELEVEN is coming in 2011” and “2011 is ELEVEN” etc.
I’m glad that it wasn’t Seven that has Eleven otherwise it’ll be called 7-Eleven hahaha!! 🙂
Yes, I’ve adjusted article. It was a mad morning and bits of information were being revealed at different times, so it became a work in progress!
As previously noted I am pursuing questions on Foxtel and regional affiliates.
I just can’t get over how ugly that logo is.
Logo looks very similar to old ten logo from 80’s
@Glen
News on Ten, Neighbours on 11
The News changes are for TEN, not ELEVEN.
David – might want to make that a little clearer in the article?
Glen – Neighbours will be on Eleven, News on Ten.
Great name, great logo but other than that the lineup just looks like the Ten’s failed shows, nothing new or exciting
The article says a new local news based bulletin will air at 6.30pm, but also that Neighbours will also still air at 6.30pm? Double booked?
I’ll watch pretty much all the new shows plus macgyver. Will probably become my most watched channel just like 10HD did, if only they hadn’t wasted 2 years on One.
Ugly ass logo, and quite a few titles which don’t match the target audience. JAG? I mean really…But this sounds a whole lot better than Ten’s failure of a digital channel, One. Goodbye Neighbours, and good riddance.
Can you please confirm that SC10 viewers will receive the channel from the launch date.
Maybe they can show the last 1-2 seasons of Judging Amy that Nein never got around to.
Great news for ch10!!!!!! I cant wait. 2 hours of news is a bit off an overkill. How much news do we need. Also about time we get 90210 and Melrose Place even though we are 2 seasons behind the us with 90210. Melrose Place got axed after 1 season.
Hey does that mean people in Bunbury and regional WA will not see neigbours and the simpsons till 2013, currently they get none of the new multichannels, only the abcs and sbs’
@RoD – Neighbours has 600,000 dedicated (and to still be watching after all these years you’d have to be dedicated) viewers. On Ten those numbers are disastrous but if they can move those numbers to Eleven that’s a massive win for them.
They are not moving Neighbours and The Simpsons to bury either title. For the last twenty years both shows have been associated with Channel 10. This is not a small thing that they’re going to use them to help launch Eleven.
sigh what no annoucnement whether all shows will eb captioned for deaf viewers? once again deaf viewers miss out.
i think the biggest news today is neighbors. ten is already airing NZ dramas to reach their quota. where are they going to get an additional 120 hours per year. even if they renew all their current dramas and make a new drama they’d only be scratching the surface.
i’m surprised how excited people seem about this. when 7two, GO! and 7mate were announced it was accompanied by a long list of big new imports that the network had obviously been collecting for some time for the channel. this just lists 10 shows that ten would have got off the shelf that had been sitting there for a while. probably a rushed announcement in response to 7’s announcement last week. i’ll need to know a bit more before i’m sold.
i really wish they would repeat prisoner
as for neighbours @7pm i am sure they tried that years ago and it got hammered by home and away so they moved it back to 6:30
Oh please please please play re-runs of that 90’s soap that i was obsessed with in high school called Breakers. Remember that show?? And Taken Out! And Friends! And best of Big Brother! What else….
The powerpoint says eleven will be the “primetime” home of neighbours, so I’d imagine they’ll rebroadcast it during the day or late at night on ten proper for local content points.
On Neighbours… .TEN gets no revenue from UK sales. FremantleMedia does. To get local content points on another run TEN it will need to run btw 5-11pm.
Ten’s News Fantasies:
6.00: This won’t work. At all. The embedded rituals of Seven and Nine News will be untouched. Ten’s national news against Seven and Nine’s local news? Failure written all over it.
Most of those current 16-39 viewers for Ten’s current 6.00 Simpsons will go to the multichannels – Eleven, if that’s where The Simpsons is stripped at 6.00.
6.30: Ten’s local 6.30 News after the audience has already seen their local news on Seven and Ten? Failure written all over it.
@PD “Using Neighbours as a launch title for Eleven, I wouldn’t say that’s “demolishing” it. I’d say that shows a lot of confidence in Neighbours as a brand”
hardly – it says what we all know. neighbours is dying in Australia and the only reason Ten persists with it is the UK audience and revenue… this is a demotion for the show.